1. Home
2. >> Sectors
3. >> Consumer packaged goods

• Email this
• Print

Consumer packaged goods

• Kimberly-Clark goes potty with app effort

  August 24, 2010

  Seeking to win more favor with its target audience, Kimberly-Clark Corp.’s Pull-Ups brand has created an application that helps moms to potty train their kids.

• Thermos engages thirsty consumers via branded app

  August 9, 2010

  Insulated beverage bottle manufacturer Thermos has launched a free iPhone application called OasisPlaces that engages consumers by providing a utility.

• Weber Grills boosts engagement, revenue with iPad app

  July 14, 2010

  Weber-Stephen Products Co. has released a version of its Weber's On the Grill recipe and grilling technique application for the iPad.

• Clinique print advertising exposes mobile program to critical mass

  June 24, 2010

  Cosmetics giant Clinique used mobile to activate its print campaign within Bon-Ton Stores-owned Bergner’s weekly circular.

• Scotts Miracle-Gro promotes lawn care via mobile

  June 23, 2010

  Scotts Miracle-Gro is using a new mobile application to share lawn care tips and promote its line of products.

• Estee Lauder promotes new product launch with interactive mobile ad

  June 17, 2010

  Estee Lauder Companies Inc. created an interactive ad for Apple’s iPhone and iPod touch to promote its new Perfectionist [CP+] anti-wrinkle cream.

• Pepsi’s Tropicana takes national Juicy Rewards program mobile

  June 14, 2010

  PepsiCo’s Tropicana Orange Juice brand has brought its popular Juicy Rewards program to the mobile space to let loyal consumers collect points for savings even while on the go.

• Nestle Purina bulks up mobile strategy with Petcentric app

  May 28, 2010

  Recognizing that pet lovers are increasingly relying on mobile technology for their information needs, Nestle Purina has expanded the reach of its Petcentric offering.

• Clorox taps mobile to brand itself an authority in stain removal

  May 20, 2010

  The Clorox Co. is using mobile as part of its ongoing strategy to cement its authority in stain removal.

• L’Oreal makes $300K ad buy to promote beauty

  March 9, 2010

  L'Oreal promoted its Garnier Pure Active and Ambre Solaire products via the mobile channel as a means of differentiating the brand.

• Kimberly-Clark's Cottonelle turns to SMS: How does US roll?

  February 22, 2010

  In an effort to solve one of life’s greatest puzzles, Kimberly-Clark's Cottonelle launched a multichannel campaign asking Americans whether toilet paper should be hung so that it rolls over or under.

• L’Oreal sponsors Conde Nast’s Vanity Fair Hollywood app

  February 10, 2010

  Cosmetics giant L’Oreal Paris is sponsoring Conde Nast’s recently launched Vanity Fair Hollywood application for Apple’s iPhone and iPod touch.

• Procter & Gamble’s Tampax engages teenage girls on mobile

  January 27, 2010

  Procter & Gamble is using mobile to strike down young girls’ prejudices about tampons and educate them about the benefits of its Tampax brand.

• USPS extends reach with iPhone app

  January 5, 2010

  The United States Postal Service has made its debut in Apple’s App Store in an effort to continue its 234-year tradition of serving every American community.

• HairTech uses SMS to promote new Paris Hilton beauty products

  December 21, 2009

  HairTech International is using mobile marketing to promote the launch of Paris Hilton's huge new line of hair and beauty products.

previous12345678next