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Education

• PBS Kids introduces storybook app to promote early science exploration

  August 7, 2012

  PBS Kids has rolled out a new storybook application that aims to educate and engage children, as well as develop early science exploration.

• Mobile advertising case study - Northern Virginia Community College

  November 17, 2011

  See how Northern Virginia Community College used mobile ads to generate buzz amongst young adults.

• Clorox taps SMS to drive engagement for school grant program

  August 25, 2011

  Clorox is using a variety of strategic initiatives such as SMS to drive engagement for its Power a Bright Future program.

• Dictionary.com sees exponential growth in mobile

  June 24, 2011

  Dictionary.com saw more than 30 million app downloads as of April and engagment levels on mobile are nearly three times more than online.

• Rosetta Stone helps consumers learn a language via iPad app

  June 3, 2011

  Rosetta Stone is letting consumers learn a language via an iPad application that features on-the-go coursework capabilities.

• The Learning Edge lets students prep for SAT via iPhone app

  May 24, 2011

  The Learning Edge is helping students prepare and compete with fellow peers for the SAT via an iPhone application.

• Dictionary.com revamps mobile site to increase page views

  February 24, 2011

  Dictionary.com revamped its mobile site to provide a seamless user experience for both smartphone and feature phone users.

• Scholastic Media rolls out interactive storybook apps for iPad

  January 4, 2011

  Scholastic Media has introduced the Touch & Tilt line of iPad book applications that lets young children read and play independently on the iPad.

• Sesame Place exec: Mobile fragmentation still a big challenge

  December 28, 2010

  Sesame Place is using mobile to further engage children and parents with educational content, but finds that fragmentation is still a big challenge.

• Merriam-Webster addresses spelling with voice search mobile app

  December 22, 2010

  Merriam-Webster is using voice search within its iPhone dictionary application that lets users look up any word by simply speaking into their device.

• Pearson exec: Mobile key for transforming education

  December 1, 2010

  MIAMI - According to a Pearson executive at the MEF Americas 2010 Mobile Content and Commerce conference, mobile plays a key role in the company’s initiatives, helping it transform education in the last few years.

• Sesame Place exec: Mobile content key for true multichannel strategy

  November 18, 2010

  LOS ANGELES - A Sesame Place executive at the Mobile Marketing Forum said that mobile is a key piece of its multichannel initiatives to further educate children, especially underserved kids around the world.

• SMS case study - The University of Louisville

  November 3, 2010

  See how the University of Louisville’s use of text messaging provided another avenue for outreach to incoming freshman.

• Scholastic Media goes mobile to entertain kids on the go

  October 21, 2010

  Scholastic Media is introducing its bestselling “I Spy” franchise to Apple device users to reach kids wherever they are with entertaining educational content.

• Kaplan Test Prep and Admissions revamps Web site capabilities for mobile

  October 6, 2010

  With 40 percent of adults accessing the Web via mobile, Kaplan Test Prep and Admissions rolled out a site for smartphone users.

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