The Mobile Marketing Association is broadening its reach once again with the creation and implementation of a membership program designed with the mobile affiliate marketer in mind.

The affiliate program was created to reward the affiliate marketers who stay in line with the Mobile Marketing Association's Consumer Best Practices and Global Code of Conduct. With this new implementation comes the opportunity to put an end to the increasing accounts of bad user experiences due to deceptive advertising practices in short-code programs.

In order to become an MMA affiliate member, companies must agree to follow the Mobile Marketing Association's guidelines, which can be found in the U.S. Consumer Best Practices and Global Code of Conduct.

Companies who agree to this stipulation will receive recognition within the industry and the opportunity to be educated in industry self-regulation guidelines which are published and updated by the MMA.

Other benefits of being an MMA affiliate member include insight into the Mobile Marketing Association's initiatives and numerous networking opportunities.

With this implementation, wireless carriers, content providers and aggregators will have a variety of acquisition marketers to choose from who can be trusted to abide by industry best practices.

The MMA Affiliate Member program not only benefits the major players in the mobile space, but trickles its rewards on down to the consumer who will surely enjoy the reduction of misleading advertisements.

Moreover, the fewer deviations there are from consumer best practices within the mobile space, the easier it will be to acquire consumers who are comfortable participating in mobile campaigns and initiatives.

The affiliate member program is one part of a large-scale multifaceted initiative from the MMA to eliminate the barriers that stand in the way of the mobile marketing industry's growth and the happiness of the mobile consumer.

Companies involved in the development and support of the Mobile Marketing Association's Affiliate Members program are Mobile Messenger, Verisign Messaging and Mobile Media, MX Telecom, PlayPhone, Cellfish Media and NextWeb Media.

Verisign, an active member of the Mobile Marketing Association, claims that it fully supports this initiative as it enables the industry and its content providers' marketing partners to benefit from the MMA guidelines and best practices.

The MMA claims that this new program is the most recent example of the MMA's dedication to identifying and proactively addressing issues in the mobile space, whether they affect consumers or the mobile channel, itself.

The Mobile Marketing Association is a global non-profit trade association which was created to push forward in the growth of mobile marketing and its associated technologies.

The MMA prides itself on being an action-oriented organization that eliminates obstacles to market development, establishes guidelines for the industry and educates players on opportunities in the mobile space.