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Mobile Ad Summit puts mobile center-stage

On Sept. 22, mobile experts, innovators and industry leaders will gather at the first Mobile Ad Summit, a conference held during Advertising Week.

The event will be sponsored by three mobile ad networks -- Jumptap, AdMob and Quattro Wireless -- along with this publication as a media sponsor. The day-long program is meant to further the industry by exploring all-things-mobile, taking place at the Times Center Hall in New York from 9:00 a.m. to 4:00 p.m.

"The concept was to develop a mobile advertising conference which puts the advertiser at the center," said Paran Johar, chief marketing officer of Jumptap, New York.

"This means developing content that is specifically designed for an agency and brand audience and bringing in the top thought leaders from all parts of the value chain to educate and engage in active dialogue," he said.

Attendees will be taught by industry experts in the ways of mobile advertising, content and technology.

The agenda will focus on monetization and growing business through mobile.

"We expect a full day of engaging presentations and panels from a range of experts in the mobile space and we are thrilled to support this event," said Tony Nethercutt, vice president of sales at AdMob, San Mateo, CA.

"Advertisers can expect to learn more about how to find success for their brand in mobile with actionable recommendations and best practices," he said.

The sessions will cover a variety of mobile topics such as "Targeting: separating the Myth from Reality," "Show me the Money!," and "Cool New S*#t."

"I think it will be very interesting for the audience to hear how various types of agencies see mobile advertising from the creative, media and digital perspective," Mr. Johar said.

"On the flip side advertisers can learn what can be done with targeting, measurement and creative today and in the near future," he said. "I think many advertisers will be very surprised at what can be done today."

Some of the key presenters for the Mobile Ad Summit include Miles Nadal, chairman of MDC Partners, who is delivering the morning keynote address and Mark Read, strategy director and CEO at WPP Digital, will be delivering the luncheon keynote.

In addition, CEOs from various types of agencies will present such as Rob Norman of GroupM Interaction, Paul Gunning from Tribal DDB Worldwide and almost every mobile agency CEO.

"The goal is to bring together Madison Avenue with the mobile ecosystem value chain," Mr. Johar said. "By putting agencies and brands at the center the mobile ecosystem, we can hear firsthand how to deliver what advertisers want."

"We're excited that this is the first year an entire day at Advertising Week has been devoted to mobile," Mr. Nethercutt said.

"It speaks to the fact there is growing demand in the market to learn even more about this mainstream advertising medium that so many brands have already embraced," he said.