ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

Scholastic Media rolls out interactive storybook apps for iPad

Scholastic Media has introduced the Touch & Tilt line of iPad book applications that lets young children read and play independently on the iPad.

The new Scholastic Touch & Tilt applications for iPad include ?I Love You Through and Through,? ?The Magic School Bus: Oceans? and ?Go, Clifford, Go.? All of Scholastic Media?s book applications are developed in-house.

?Scholastic Media has a long tradition of developing quality media experiences based on its beloved books and brands ? and the new Touch & Tilt book apps are no exception,? said Daisy Kline, vice president of marketing and brand management at Scholastic Media, New York.

?Our goal is always to leverage the unique technological capabilities of the platform ? in this case the iPad - to bring the books to life in ways that are meaningful to the child and true to the original story,? she said.

?These interactive storybooks provide age appropriate, replayable reading experiences that allow the youngest of children to read and play independently ? seamlessly combining how they naturally want to interact with the story and characters with what the iPad does best.?

I Love You Through and Through
I Love You Through and Through is based on the Scholastic book by Bernadette Rosetti-Shustak and illustrated by Caroline Jayne Church. It is recommended for children ages 2 and up and is available for $4.99 in the U.S. only.

Perfect for preschoolers, this application focuses on emotional play ? encouraging children to understand the moods, sentiments and emotions that bring characters to life.

Simple Touch & Tilt animated interactions make it easy for young children to engage with the story. Children can touch the words to hear the story and then touch again to pause.

Users can tilt the iPad to watch the story characters lean and move, bringing them to life. 

Individual words highlight as they are read aloud, to aid reading skills. Options allow parents to turn off music and narration so the child can read the story on his/her own, or have the story read to them?just like a physical book.

The Magic School Bus: Oceans
This application is based on the Scholastic book ?The Magic School Bus: On The Ocean Floor? by Joanna Cole and illustrated by Bruce Degen. It is recommended for kids ages 4 and up and is available for $7.99 in the U.S. only.

The application takes readers on a wild ride with Ms. Frizzle's class ? a field trip to the bottom of the ocean. It embodies the ?open exploration? essence of The Magic School Bus brand, which encourages kids to take chances, make mistakes and get messy.

The iPad application takes advanced facts from the book and brings them to life so kids can manipulate variables, and see cause-and-effect in action.

Simple Touch & Tilt animated interactions make it easy for the youngest of children to engage with the story. Children can touch the words to hear the story and then touch again to pause.

Users can tilt the iPad to watch the story characters lean and move, bringing them to life. 

Within seven interactive science explorations, children can touch characters, animals or objects for fun animations and to see science concepts come to life.

The application also features one highly re-playable game with more than 20 animals. Children play to earn points for more science facts, and to travel to other areas of the ocean.

Go, Clifford, Go
Go, Clifford, Go is based on the Scholastic book series by Norman Bridwell. It is appropriate for children ages 2 and up and is available for $4.99 in the U.S. only.

The application combines the beloved Big Red Dog with a topic that all kids enjoy: vehicles and motion.

Users play along with Clifford as he encounters trucks, trains, planes, and motorcycles that go whizzing by.

After reading the story, kids can play an action game in which they drive the vehicles featured in the story and collect bones for Clifford.

?The iPad?s mobility adapts well to both parent-child reading and to independent reading and play,? Ms. Kline said. ?Scholastic?s interactive storybook apps are uniquely and specifically designed to provide children with the opportunity for independent reading experiences. 

?We strive to deliver rich digital experiences in both the quality and quantity of the interactions,? she said. ?When you watch a young child read or listen to a traditional book, he or she naturally interacts with the printed page. 

?They point to characters; they touch the book, they mimic sounds ? they ask questions. The iPad platform provides a unique opportunity to reward that natural curiosity and experimentation by bringing the characters and stories to life in a meaningful way, making it ideal for young readers.?