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Financial services

• GEICO leverages mobile to bridge radio ads with digital content

  March 14, 2013

  GEICO recently leveraged mobile to activate traditional radio listeners and drive engagement with exclusive content.

• Chase exec: Build around a mobile-first mentality

  January 30, 2013

  SAN FRANCISCO – A Chase executive at the 2013 Mobile Marketing Association Forum San Francisco said that as consumers turn to their mobile devices as a primary way to access their finances, the company is focusing on a mobile-first mentality.

• Financial services expected to dominate mobile payments: report - Mobile Commerce Daily

  January 4, 2013

  Mobile Commerce Daily today - Financial services expected to dominate mobile payments: report; Domino’s Pizza rolls out 12-day promotion to drive mobile ordering.

• MasterCard exec: Mobile payment adoption will take a lot of time - Mobile Commerce Daily

  November 21, 2012

  Mobile Commerce Daily today - MasterCard exec: Mobile payment adoption will take a lot of time; Retailers take one-stroke holiday marketing approach across mobile Web, apps.

• Consumers to put digital wallets before credit cards: Forrester - Mobile Commerce Daily

  August 7, 2012

  Mobile Commerce Daily - Consumers to put digital wallets before credit cards: Forrester; Domino’s Pizza thanks mobile, digital customers with incentivized offer.

• Visa flaunts Olympic sponsorship through video-heavy mobile ads

  August 1, 2012

  Visa is making mobile a big part of its Olympic sponsorship with an effort that encourages consumers to get involved in the social-media-driven Go World campaign.

• Progressive targets mobile gamers with new initiative

  July 13, 2012

  Progressive Insurance is promoting its Snapshot program via a new mobile initiative that integrates ads into content from the Words with Friends application.

• Citi banks on mobile alerts to further expand position in mcommerce - Mobile Commerce Daily

  July 5, 2012

  Mobile Commerce Daily today - Citi banks on mobile alerts to further expand position in mcommerce; Ace Hardware drives in-store traffic via mobile video initiative.

• MasterCard strengthens mcommerce presence with mobile rewards push - Mobile Commerce Daily

  June 29, 2012

  Mobile Commerce Daily today - MasterCard strengthens mcommerce presence with mobile rewards push; A&W burger chain drives 20pc increase in revenue with mobile coupons.

• Chase exec: Mobile users engage with brand 12 times per month

  June 13, 2012

  NEW YORK - A JPMorgan Chase executive at the 2012 MMA Forum said that its mobile users are engaging with the brand an average of 12 times per month via mobile.

• Google, Citi discover first-mover advantage comes with a price - Mobile Commerce Daily

  February 13, 2012

  Mobile Commerce Daily today - Google, Citi discover first-mover advantage comes with a price; Domino’s Pizza expands mobile ordering app to Windows Phone 7.

• Lemon reduces cost of loyal user acquisition by 50pc via app promo

  February 13, 2012

  Financial management application Lemon recently used mobile ads and promotions that led to more than a 50 percent decrease in the cost of acquiring a loyal user.

• American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

  February 8, 2012

  American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

• Expect a lot of mobile mergers and acquisitions in 2012: Coady Diemar

  January 13, 2012

  Mobile merger and acquisition activity increased significantly last year and is expected to grow again in 2012 as mobile continues to be a key driver of consumer behavior, according to investment bank Coady Diemar Partners.

• Popularity of mobile banking apps makes them cybercrime targets: McAfee

  January 3, 2012

  The largest level of mobile malware ever was recorded in 2011 and the trend is expected to continue in 2012 with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.

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