March 20, 2015
The potential for mobile performance advertising in the insurance and financial services sectors extends beyond search to include display, voice and directories, according to a new report from Marchex.
March 19, 2015
NEW YORK – A SafeAuto Insurance executive at the 2015 Mobile Marketing Association Forum New York said novice mobile marketers should experiment with different approaches, including ones that are likely to fail, to accelerate learning.
March 9, 2015
Google’s launch of a site that simplifies automobile-insurance shopping will pressure traditional insurers to engage more effectively with clients on mobile while helping the search giant remain relevant as on-the-go consumers change how product research is conducted.
January 14, 2015
Bank of America’s leveraging of social media in an advertising campaign for its preferred rewards program accentuates the program’s convenience and its popularity to drive even more customers to the program.
January 2, 2015
Capital One debuted a new television commercial on New Year’s Eve, highlighting how easy it is to make a purchase using Apple Pay and the Capital One credit card.
November 17, 2014
Allstate’s launch of a new version of its Digital Locker free mobile application makes it easier and simpler for users to leverage their smartphone or tablet camera to take inventory of their belongings.
November 13, 2014
American Express is teaming up with Taylor Swift on a mobile application giving fans a deep dive on the pop star’s latest single via a 360-degree, interactive experience.
August 6, 2014
Apple’s sizable base of affluent users and customers could spur further growth in mobile payments if it were to form a partnership with credit-card company Visa as speculated, one of three pieces of news to emerge about the maker of the iPhone and iPad.
June 30, 2014
GEICO, known for its low-cost automobile insurance, unveiled changes to its mobile application designed to make access to its services easier and more personal, including features previously available only on desktop.
April 28, 2014
Western Union and Twentieth Century Fox’s new campaign for the film “Rio 2” highlights a shift in how financial services are now turning to mobile promotions to acquire new customers in addition to promoting their services.
March 10, 2014
As mobile payments slowly pick up, companies such as Square, Samsung Wallet and Venmo are stepping up their mass advertising efforts to raise consumer awareness and drive adoption of their solutions.
March 7, 2014
Warburg Pincus, a private equity firm with $37 billion assets under management and a portfolio of more than 120 organizations, is looking to invest in mobile companies across a wide range of industry sectors.
February 26, 2014
Mobile Commerce Daily today - MasterCard, PayPal’s Venmo hit on geolocation to drive mobile payments; Ace Hardware debuts first app for loyalty, product research.
Mobile Minutes: MasterCard, Netflix/Comcast, tech industry's shifting focus, fashionable smart watch
February 25, 2014
Today in mobile marketing - MasterCard: Sentiment for mobile payments improving; Does Netflix/Comcast deal remove obstacle to TWC merger?; At Mobile World Congress, a sign of tech industry’s shifting focus; Fashionable smart watch debuts at Mobile World Congress.
February 20, 2014
Mobile Commerce Daily today - Mobile payments smackdown: Did Google Wallet just outplay Isis?; Heineken connects soccer fans to UCL via Foursquare check-ins.