MasterCard exec: Mobile payment adoption will take a lot of time - Mobile Commerce Daily
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MasterCard exec: Mobile payment adoption will take a lot of time
While technologies such as Apple?s Passbook, Google Wallet and near field communication are steadily gaining traction, mobile payments will still take a while to adopt, especially with retailers installing the proper point-of-sale systems.
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Retailers take one-stroke holiday marketing approach across mobile Web, apps
his year, retailers are loading their mobile Web sites and applications with features to drive in-store traffic and online sales in preparation for Thanksgiving weekend revenue. Here is a look at how five of the biggest retailers are gearing up for holiday sales.
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Walgreens drives Black Friday sales with instant Starbucks coupon for app users
Walgreens
is gearing up for holiday shoppers by updating its mobile application,
including adding a Black Friday instant mobile coupon so customers can
save in-store on Starbucks products.
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81pc of smartphone owners have accessed a retail mobile site, app: study
Whether it is for researching or directly shopping, consumers are keeping a retailer?s presence on their mobile devices, according to a new study from the Interactive Advertising Bureau.
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