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Google struggles to find mcommerce strategy that clicks - Mobile Commerce Daily

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Google struggles to find mcommerce strategy that clicks
Paid search and commerce go hand in hand, something Google is very aware of. However, the company?s mobile commerce and payments strategies so far are not catching on with consumers.
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Starbucks sees almost 100pc growth YOY in dollars loaded on mobile cards
Starbucks mobile strategy continues to gain momentum as consumers increasingly use the company?s mobile application for purchases.
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Sierra Trading Post rolls out iOS app to provide better customer service
The Wyoming-based retailer Sierra Trading Post released a shopping mobile application for iPhone, iPod touch and iPad about a year after rolling out its Android app.
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Fab ramps up mobile content strategy to drive engagement, sales
Online retailer Fab.com boosts its mobile commerce strategy with daily lookbooks to make it fun and easy for shoppers to discover the latest trends from their mobile devices.
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Please click here to read the entire story on Mobile Commerce Daily

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