ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, may not have migrated over. Check out the new Marketing Dive site for the latest marketing news.

New banking opportunities arise to address mobile-only users - Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily

New banking opportunities arise to address mobile-only users
While traditional banking is not going anywhere anytime soon, mobile is creeping up as a primary choice for banking, with some banks even going branchless in favor of the new medium.
Please click here to read the entire story on Mobile Commerce Daily

Gap leverages mobile, digital to reinvent TV investment
After four years of not running a television advertising campaign, Gap is making mobile and social a bigger emphasis for the company in reaching groups of young, tech-savvy consumers.
Please click here to read the entire story on Mobile Commerce Daily

Barclays enhances Pingit with mobile payments for Web sites, print ads
Barclays has added two new mcommerce features to its Barclays Pingit application to let consumers purchase goods from a mobile Web site, app or even an advertisement.
Please click here to read the entire story on Mobile Commerce Daily

Retailers lag behind users in shift to mPOS: report
While retailers are taking their time rolling out mPOS systems, consumers seem to be willing to make the switch, with 51 percent of Americans believing that traditional cash registers are outdated, according to a report by I Love Velvet.
Please click here to read the entire story on Mobile Commerce Daily

Please click here to sign up for Mobile Commerce Daily