Isis bid for iPhone users will not solve growth challenges - Mobile Commerce Daily
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Isis bid for iPhone users will not solve growth challenges
As competition in the mobile payments space continues to heat up, Isis is hoping to strike gold by giving iPhone users a way to take advantage of near-field communications payments.
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32pc of millennial business travelers book via smartphone: report
More than a third of consumers under the age of 30 use a smartphone when booking a business trip, according to a new study from Expedia and Egencia.
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Bobbi Brown rolls out first commerce-enabled augmented reality campaign
Estée Lauder?s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.
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Regal Cinemas leverages SMS for weekly concessions deals
Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who "Like" the Regal Cinemas page on Facebook and opt-in to an SMS program.
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