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Removing omnichannel commerce friction will spur mobile payments growth: Forrester
NEW YORK ? A Forrester Research analyst at Mobile FirstLook Strategy 2014 Wednesday said mobile payments in the United States will grow more slowly than anticipated between through 2018, with interest continuing to increase about 5 percent per year.
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Office Depot prioritizes mobile personalization following strong holiday sales
NEW YORK ? An Office Depot executive at Mobile Marketer?s Mobile FirstLook Strategy 2014 conference said that mobile represented 24 percent of Cyber Monday Web traffic in 2013, fueling a stronger focus on personalization this year.
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Varick exec: Segment mobile tactics to different consumer groups
NEW YORK?A Varick Media Management executive at Mobile FirstLook 2014 said that marketers should move towards segmenting mobile tactics to target consumers who want push notifications with push notifications, consumers who want SMS with SMS and so on.
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Crate & Barrel exec: Keep it simple with mobile checkout
NEW YORK ? A Crate & Barrel executive at the NRF 103rd Annual Convention & Expo spoke about the importance of making the mobile commerce experience as quick and easy as possible.
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