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Financial services

• Google, Citi discover first-mover advantage comes with a price - Mobile Commerce Daily

  February 13, 2012

  Mobile Commerce Daily today - Google, Citi discover first-mover advantage comes with a price; Domino’s Pizza expands mobile ordering app to Windows Phone 7.

• Lemon reduces cost of loyal user acquisition by 50pc via app promo

  February 13, 2012

  Financial management application Lemon recently used mobile ads and promotions that led to more than a 50 percent decrease in the cost of acquiring a loyal user.

• American Family Insurance’s mobile ads raise awareness with tech-savvy consumers

  February 8, 2012

  American Family Insurance has launched a new mobile advertising campaign targeting tech-savvy young adults who are looking for insurance.

• Expect a lot of mobile mergers and acquisitions in 2012: Coady Diemar

  January 13, 2012

  Mobile merger and acquisition activity increased significantly last year and is expected to grow again in 2012 as mobile continues to be a key driver of consumer behavior, according to investment bank Coady Diemar Partners.

• Popularity of mobile banking apps makes them cybercrime targets: McAfee

  January 3, 2012

  The largest level of mobile malware ever was recorded in 2011 and the trend is expected to continue in 2012 with cybercriminals increasingly turning their focus to mobile banking attacks, according to a new report from McAfee Labs.

• Could fees stall adoption of mobile banking? - Mobile Commerce Daily

  December 6, 2011

  Mobile Commerce Daily today - Could fees stall adoption of mobile banking?; Dunkin’ Donuts lets users win prizes via mobile check-ins.

• Freecreditscore.com supports brand’s music connection via mobile

  November 28, 2011

  Television viewers can interact with new ads for freecreditscore.com using their smartphones to download exclusive content such as ringtones from the band featured in the ads.

• American Express exec: Mobile and commerce on collision course

  October 13, 2011

  SAN DIEGO – An American Express executive at the the CTIA Enterprise & Applications 2011 conference said that mobile and commerce are on a collision course that will affect everyone in the next few years.

• Google Wallet will impact merchant loyalty programs: experts - Mobile Commerce Daily

  September 26, 2011

  Mobile Commerce Daily - Google Wallet will impact merchant loyalty programs: experts; MillerCoors rewards soccer fans with prizes via SMS campaign.

• American Express exec: Mobile moves too fast to be left behind

  June 17, 2011

  NEW YORK - An American Express executive during the 2011 Mobile Marketing Forum discussed the key mobile services companies need to drive their business objectives.

• As mobile banking adoption grows, banks must focus on services: Forrester

  May 12, 2011

  Mobile banking is gaining traction in the United States with gains in consumer adoption and availability of mobile banking solutions across a wide array of devices, according to Forrester Research.

• Sallie Mae creates locally-relevant mobile Upromise experience for customers

  May 3, 2011

  Sallie Mae has created applications for its Upromise college savings program to help users find places to save money anytime and anywhere.

• Equifax recognizes changing customer behavior with four-pronged mobile strategy

  April 19, 2011

  Equifax Inc., one of the nation’s leading credit-score providers, has outpaced its rivals with a fully developed mobile strategy that recognizes the evolving habits and needs of its customers.

• The Bowden Group cuts costs with mobile app

  April 12, 2011

  The Bowden Group, a consulting firm for the hospitality industry, created a mobile application to help clients calculate Britain's value-added tax rate, which increased 20 percent in January.

• State Farm lets consumers virtually pack for a move via iPad app

  January 20, 2011

  State Farm is helping consumers move via a relocation planning and household inventory assistant application.

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