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Financial services

• State Farm takes third place: 2010 Mobile Marketer of the Year

  November 12, 2010

  State Farm Insurance Co. has placed third in the 2010 Mobile Marketer of the Year awards.

• Charter advertiser State Farm debuts iAd campaign to culturally diverse audience

  November 8, 2010

  State Farm has launched the State Farm NBA All-Star 2011 Sweepstakes via iAd, Apple’s mobile advertising network.

• Allstate seeks to engage customers with app for multiple smartphone platforms

  October 26, 2010

  Insurance giant Allstate has launched the Tag In mobile messaging application for iPhone, Android and BlackBerry users to advocate safety and build brand awareness.

• GEICO Gecko makes iAd debut with direct response ad unit

  October 20, 2010

  GEICO is taking advantage of all the unique features of the iPhone in its iAd advertising effort, which is a combination of branding and direct response marketing.

• AARP enters mobile content arena with four apps to engage members

  October 15, 2010

  AARP has entered the mobile content space with the debut of four new smartphone applications.

• CNBC app to be preinstalled on Google TV platform

  October 5, 2010

  CNBC will be the only real-time financial news and data application preinstalled on the upcoming Google TV platform.

• What did Chase learn from its iPad sponsorship?

  September 14, 2010

  NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.

• Morgan Stanley lets clients gain access to research, reports via app

  August 24, 2010

  Morgan Stanley is letting institutional clients access investment research and view reports on more than 2,600 stocks via mobile devices.

• Esurance reduces CPA via Google mobile click-to-call ads

  July 30, 2010

  Auto insurer Esurance claims it was able to reduce its cost per acquisition 30 percent compared to other channels using Google mobile ads with click-to-call functionality.

• State Farm details plans as Apple iAd launch advertiser

  June 11, 2010

  State Farm, an Apple iAd launch advertiser, detailed its advertising plans for the new mobile ad network in an exclusive interview with Mobile Marketer.

• State Farm complements Steer Clear program with mobile

  February 26, 2010

  State Farm Insurance has rolled out an iPhone application to complement its successful Steer Clear Safe Drivers Discount Program.

• Best of financial sector articles

  December 25, 2009

  See what the financial sector has been doing in mobile in 2009.

• Fox Business launches iPhone app to extend brand

  October 30, 2009

  Fox Business has launched an iPhone application that features live streaming content to extend its digital brand.

• Telecom Italia to enable mobile payments

  October 5, 2009

  Starting next year, Telecom Italia customers will be able to use their mobile phones to buy a range of goods and services, from train, bus, theater, concert and ski-lift tickets to parking and hotel rooms.

• 3Cinteractive to provide credit card mobile transaction service

  October 2, 2009

  Mobile marketing and technology firm 3Cinteractive has partnered with mobile commerce enabler Billing Revolution to provide credit card transaction processing on mobile phones.

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