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Food and beverage

• Starbucks continues augmented reality push via Valentine’s Day mobile initiative

  February 9, 2012

  Starbucks Coffee Co. is getting into the Valentine’s Day spirit via a new campaign that encourages coffee lovers to download the company’s augmented reality app and engage with its new limited-edition hot cups.

• Jack in the Box taps mobile Web for deepest digital campaign yet

  February 8, 2012

  Fast-food restaurant chain Jack in the Box has rolled out a round of digital marketing initiatives, including a mobile-optimized Web site, as part of a campaign aimed to catapult the company into the digital space.

• PepsiCo taps mobile, social TV check-ins for digital Super Bowl initiative

  February 2, 2012

  Beverage giant PepsiCo Inc. is using television check-ins to bolster its advertising during Super Bowl XLVI.

• Subway sponsors mobile game to attract Super Bowl viewers

  February 1, 2012

  Subway is sponsoring the PrePlay football game application to engage sports fans during the Super Bowl XLVI.

• Starbucks is worldwide leader in mobile payment transactions: exec - Mobile Commerce Daily

  January 31, 2012

  Mobile Commerce Daily today - Starbucks is worldwide leader in mobile payment transactions: exec; Subway drives in-store traffic via mobile ads.

• Mars M&Ms stirs up hype for new product launch via mobile ads

  January 26, 2012

  Candy giant Mars is using mobile ads for its M&M brand to intrigue users about a new line of candies being launched during the upcoming Super Bowl.

• Chili's continues mobile bar code push with scannable menus

  January 25, 2012

  Chili’s Grill & Bar is continuing to make mobile bar codes a core part of its marketing strategy by placing them on menus to advertise new products.

• Starbucks promotes coffee blend via QR codes

  January 23, 2012

  Starbucks is letting coffee lovers find their favorite roast via a new campaign that incorporates mobile bar codes.

• 70pc of mobile strategy built around effectiveness: Coca-Cola

  January 20, 2012

  NEW YORK – Brands need to bank 70 percent of their mobile strategy on channels that are proven to be effective, with SMS at the top of the list due to its reach, according to a senior executive keynoting the Mobile FirstLook: Strategy 2012 conference yesterday.

• Papa John’s taps mobile ads to bolster pizza sales

  January 19, 2012

  Pizza chain Papa John’s is running targeted mobile banner ads that promote offers and deals.

• Sprite ramps up social presence via mobile ad campaign

  January 19, 2012

  Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign.

• Coca-Cola’s Fanta mixes social and mobile with iPhone app

  January 13, 2012

  Coca-Cola Europe is using its Fanta brand to tie social media efforts to mobile via a gaming application.

• Korbel New Year’s Eve promotion garners 1,500-plus texted toasts

  January 11, 2012

  More than 1,500 New Year’s Eve revelers in Dallas, TX, texted in photos and toasts that were shared on screens sponsored by Korbel sparkling wine.

• Pepsi's Brisk drives multichannel campaign around mobile gaming app

  January 6, 2012

  Pepsi’s Brisk Iced Tea has partnered with film studio Lucasfilm to roll out a mobile gaming application as part of its multichannel marketing plan for the upcoming "Star Wars Episode I: The Phantom Menace" 3D film.

• Chick-fil-A taps mobile app for football fans

  January 4, 2012

  Chick-fil-A recently used a mobile application to rev up football fans for its sponsored college football bowl.

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