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Food and beverage

• Smart Puffs strengthens SMS efforts with movie-themed campaign

  June 19, 2013

  Smart Puffs is targeting parents to build up its SMS database as part of a campaign with Disney-Pixar to promote the upcoming film, “Monster University.”

• Budweiser leverages mobile for real-time polling

  June 14, 2013

  Budweiser is rolling out a mobile application to let televison sports fans interact with the FIFA soccer tournaments on a deeper level.

• 7-Eleven takes multichannel route for summer Snapple campaign

  June 11, 2013

  7-Eleven is using a combination of different channels to drive in-store traffic and celebrate National Iced Tea Day.

• McDonald’s touts new McCafé Smoothie via mobile audio ads

  June 10, 2013

  As it continues to try different aspects of mobile advertising, McDonald’s is now using mobile audio to help spread the word out about its new McCafé blueberry pomegranate smoothie.

• Burger King solidifies mcommerce reach with mobile, online delivery service expansion - Mobile Commerce Daily

  June 10, 2013

  Mobile Commerce Daily today - Burger King solidifies mcommerce reach with mobile, online delivery service expansion; Samsung mobile ads to drive traffic into Best Buy see 1.07pc click-through rate.

• Subway counts on mobile to drive foot traffic via multichannel campaign

  June 7, 2013

  Subway is making mobile an integral touch point in a new promotion for Walt Disney Pictures’ upcoming film, “The Lone Ranger,” by offering consumers prizes for buying food and drinks.

• 7-Eleven drives app downloads via product call-to-action

  June 6, 2013

  7-Eleven has placed a mobile call-to-action on its Slurpee cups to get consumers to download the company's latest application and get exclusive coupons and offers.

• Pop Secret turns to animated mobile app to decrease burnt popcorn occurrences

  June 6, 2013

  Pop Secret has rolled out a mobile application that listens to a user’s popcorn popping and alerts them when it is time to take it out.

• KFC makes location focal point in latest mobile advertising endeavor

  June 5, 2013

  KFC is making sure consumers know about its new boneless chicken products and are able to find the nearest location to try them out via a targeted mobile advertising effort.

• Taco Bell Instagram campaign strengthens foundation efforts

  June 4, 2013

  Taco Bell is leveraging Instagram to promote its foundation efforts and partnership with Get Schooled.

• Corona anchors summer campaign with mobile photo-sharing campaign

  June 3, 2013

  Corona is focusing on photo-sharing through mobile Web and MMS this summer with a campaign that gives fans a chance to be featured in the beer brand’s upcoming marketing initiatives.

• Starbucks mobile rich media advertising campaign builds hype for new beverages

  May 29, 2013

  Starbucks continues to reign in the mobile advertising space, this time with a rich media campaign that promotes its new bottled iced coffee beverages and highlights them in an interactive way.

• Budweiser raises philanthropic awareness via augmented reality

  May 28, 2013

  Budweiser is using augmented reality and product packaging with mobile this summer to build up awareness for its philanthropic program with Folds of Honor.

• Hebrew National mobile ad takeover helps build brand awareness

  May 24, 2013

  Hebrew National is using mobile advertising to drive brand awareness, giving consumers grilling tips and steering them into the nearest store to purchase its products.

• Dunkin’ Donuts turns to Vine to strengthen consumer relationship

  May 22, 2013

  Dunkin’ Donuts has launched a Vine contest that challenges fans to show how its iced coffee puts a spring in their step.

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