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Food and beverage

  • Coca-Cola uncaps special summer moments through playlists controlled by bottles

    May 5, 2016

    Coca-Cola’s latest mobile innovation transforms bottles into a remote control for Spotify playlists via an application that registers products using smartphone cameras and curates music collections representative of common summer experiences.

  • Pepsi's branded emojis merge with real world for omnichannel synergy

    May 4, 2016

    Pepsi continues to speak the language of mobile fanatics with the latest in a series of marketing efforts featuring custom emojis by bringing the designs into the real world, extending the iconic colors of the brand with social media photography.

  • Nathan’s Famous heats up mobile engagement via Coney Island virtual tour

    May 4, 2016

    Nathan’s Famous is tapping into the popular trend of mobile gamification with an optimized microsite that takes users to a virtual Coney Island, enabling them to earn tickets toward prizes by answering trivia, taking amusement park rides and playing boardwalk games.

  • M&Ms builds charitable engagement via social media-enabled donation triggers

    May 2, 2016

    Mars’ M&Ms brand is opening up charitable giving opportunities on mobile by encouraging consumers to complete daily social media challenges and raise funds for Red Nose Day by tweeting via #MakeMLaugh, which will trigger a $1 donation each time the hashtag is used.

  • Cracker Jack brings iconic prizes to mobile via gamified twist

    April 25, 2016

    Frito-Lay’s Cracker Jack brand is bringing a fresh digital approach to its well-recognized packaging promising a prize inside by allowing consumers to download an augmented reality mobile application, scan a sticker in the snack pack and engage with four interactive baseball-themed experiences.

  • PepsiCo’s mobile prize wheel sparkles with 8pc redemption rate

    April 22, 2016

    With beverage brands becoming more creative in their interactive marketing tactics, PepsiCo leveraged a mobile-optimized prize wheel microsite to boost customer acquisition, resulting in approximately eight percent of offers being redeemed.

  • Mobile location data showcases Chipotle’s visitation trajectory post-E.coli outbreak

    April 19, 2016

    After experiencing a precipitous decline in foot traffic following an E.coli outbreak, Chipotle Mexican Grill successfully managed to drive a jump in visits by rolling out a mobile coupon for a complimentary burrito, as evidenced by an independent analysis of its customers' mobile location data.

  • Carrabba’s mobile video taps social media outcry for product promotion

    April 14, 2016

    Bloomin’ Brands’ Carrabba’s Italian Grill is taking a page from Jimmy Kimmel Live's playbook by sharing a Facebook video in which the restaurant announces the return of several menu items and shares posts from fans who were disappointed when the selections were not available.

  • Wendy’s extends Tumblr-centric promotional push with mock news station

    April 6, 2016

    The Wendy’s Company is promoting the newest addition to its 4 for $4 menu, the Crispy Chicken BLT, through a mock news station Tumblr site featuring humorous YouTube stories, building on the chain’s use of microsites in previous social media campaigns.

  • Coca-Cola’s Share a Coke undergoes lyrical reinvention with Shazamable bottles

    April 1, 2016

    Coca-Cola is kicking off the latest incarnation of its Share a Coke program by enabling music enthusiasts to scan lyrics on specially marked bottles via the Shazam application to create lip-sync videos and share them on social, underscoring the campaign's increasingly mobile-centric focus.

  • Mountain Dew joins GIF marketing craze via themed keyboard

    April 1, 2016

    PepsiCo’s Mountain Dew hopes to build excitement for the launch of Mtn Dew Black Label with a GIF keyboard for mobile users, playing into the popularity of emojis and GIFs among younger consumers.

  • Schlafly Beer brews beacon marketing program using beer taps

    April 1, 2016

    Craft brewery Schlafly Beer is leveraging beacons located on beer taps to send customized messaging to consumers as it joins a growing network of bars and restaurants in St. Louis, MO, adding sparkle to their marketing via mobile technology.

  • Content magic lies in right mix of channels, devices: PepsiCo exec

    March 28, 2016

    NEW YORK – A PepsiCo executive at the Mobile Marketing Association’s Mobile Location Leadership Forum emphasized that while it is easier to focus on measuring and developing creative for mobile only, bringing together multiple platforms is key for a successful content strategy.

  • How Heineken’s Bond-themed mobile campaign uncapped 14 million ad impressions

    March 25, 2016

    NEW YORK – A Heineken executive at the Mobile Marketing Association’s Mobile Location Leadership Forum discussed a recent mobile-first campaign centering on the latest James Bond film that resulted in more than 14 million ad impressions gained from an Ibotta partnership and nearly one million beacon-enabled impressions.

  • Location-based targeting is Brown-Forman’s bread and butter

    March 25, 2016

    NEW YORK – A Brown-Forman executive at the Mobile Marketing Association’s Mobile Location Leadership Forum said that physical context is paramount to the brand’s location-targeting strategies for mobile users, as much of its product consumption is driven by occasions.

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