Food and beverage
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PepsiCo launches branded mobile widget for Mountain Dew
May 15, 2008
PepsiCo Inc. today launches a branded mobile widget for its Mountain Dew soft drink, bringing back a ’50s icon as a key attraction for its target audience of active consumers.
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Ice cream brand Carvel breaks first mobile campaign
May 12, 2008
He has a blog on MySpace, a Facebook profile and even his own personal email account. And now Carvel’s Fudgie, the spokeswhale for the retail ice cream chain, is sending text messages too.
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Vitaminwater runs text campaign to increase brand awareness
May 9, 2008
Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness.
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Taco Bueno takes mobile coupon program national
May 6, 2008
Mexican fast-food chain Taco Bueno expanded its mobile coupon campaign nationwide after the claimed success of a test.
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Burger King launches first mobile game
April 22, 2008
Burger King Corp. has launched its first mobile game as part of an effort to reach out to its target audience.
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Pepsi Creative Challenge launches in world's largest mobile market
April 11, 2008
Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, the world's most populous mobile market.
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McDonald’s uses mobile coupons for new product
April 10, 2008
Fast food giant McDonald’s Corp. is using mobile coupons in parts of the western United States timed with the launch of its new iced coffee beverage.
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Mobile sweepstakes campaign blends well with Smoothie King
March 31, 2008
Email firm Fishbowl is offering mobile marketing services to Smoothie King, a national chain that makes custom-blended smoothies with fruit, juices and nutritional supplements.
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Diet.com launches “Nutrition on the Go” via mobile
March 18, 2008
Nutritional advice Web site Diet.com debuted a SMS service called “Nutrition on the Go.”
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Jameson whiskey runs mobile campaign for St. Patrick’s Day
March 14, 2008
Pernod Ricard USA is running a mobile marketing campaign to promote its Jameson Irish whiskey brand in time for St. Patrick’s Day.
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Review2Buy, Wine Review Online partner – drink up!
March 7, 2008
Review2Buy Inc. has partnered with Wine Review Online to bring mobile phone users wine reviews and recommendations as well as local and online price comparisons at the point of purchase.
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Mobile coupons work for Subway franchisees
February 27, 2008
The Subway franchisees for the Buffalo, NY, area are recording a redemption rate of 5 percent to 6 percent for mobile coupons. Compare that with the typical 1 to 3 percent redemption rate for paper coupons.
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Pizza Hut debuts new mobile customer promo
January 31, 2008
Pizza Hut Inc. today breaks its first mobile customer promotion for this year with the launch of the “Snap for Rewards” campaign for the Chinese market in Asia.
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Denny’s uses mobile to out other breakfasts by name: Fake!
January 30, 2008
Fast-food franchise Denny’s is challenging rivals in a campaign to strengthen the company’s “real” breakfast dominance by boldly busting the so-called “fake” breakfast.
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Pizza Hut aims for slice of mobile market
January 22, 2008
Pizza Hut Inc. has become the first pizza chain to offer both text messaging and mobile Web ordering options on a nationwide basis.
