Dunkin’ Donuts makes mobile payments app priority via new campaign - Mobile Commerce Daily

By Staff reports

November 2, 2012

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Dunkin’ Donuts makes mobile payments app priority via new campaign
Coffee giant Dunkin’ Donuts is aiming to change the way its customers pay for their beverages with a new advertising campaign that encourages downloads of its mobile payments application.
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Kohl’s leverages mobile to spread its holiday message
With mobile expected to play a bigger role in consumers’ shopping activities this holiday season, Kohl’s Dept. Stores is making mobile a key part of its marketing strategy, including plans to offer free WiFi in all of its stores and a foursquare check-in promotion.
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81pc of top 100 financial institutions offer mobile banking: study
Most major financial institutions offer some form of mobile banking that often includes multiple mediums, according to a new report from First Annapolis Consulting.
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Beauty.com drives revenue via new iPad app
Beauty.com has rolled out an iPad application that lets consumer sort through more than 375 beauty brands and buy products right then and there.
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