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Dunkin? Donuts drills down on location to boost mobile payments app
Dunkin? Donuts has given its mobile payments strategy a jolt in the past year, evidenced by the 3.5 million application downloads and continuous marketing push behind its application.
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Buffalo Wild Wings boosts in-store traffic with fantasy football augmented reality app
Buffalo Wild Wings is releasing a mobile application that includes an augmented reality feature which only works in-store and is aimed at bringing consumers to the restaurants during fantasy football season.
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Email click-to-open rates on mobile significantly trail desktop: report
While 48.46 percent of retail email opens happen on a mobile device, the 11 percent click-to-open rate on mobile is significantly lower than desktop?s 21.05 percent, according to a Yesmail Interactive report released today.
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Fathead mobile conversions up 90pc YOY after responsive design revamp
PHILADELPHIA - A Fathead executive at eTail East chalked up an increase in mobile traffic and conversions from the first half of this year to a recent massive overhaul of the company?s site using responsive design.
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