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McDonald's leads QSRs in leveraging mobile for in-store engagement
McDonald?s is testing several different mobile payment and loyalty programs in the United States as the quick-service restaurant chain likely looks to gain insights that will be used in developing a wider scale mobile payment offering in the future. 
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Party City scares up Halloween sales with mobile coupon campaign
Party City is scaring up sales this Halloween by delivering special offers to mobile users who are nearby competing stores.
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Toys ?R? Us gears up for holiday shopping with mobile-fueled campaign
Toys ?R? Us is launching an exclusive line of cars and play sets that leverages QR codes and a mobile application to give kids a more engaging experience. 
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Interscope Records pins Eminem contest within Waze, creatively reaching drivers
Interscope Records is offering fans a chance to win exclusive prizes when they use the Waze mobile application to celebrate the musician's new single.
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