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Starbucks leads the charge for Twitter-enabled mobile commerce - Mobile Commerce Daily

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Starbucks leads the charge for Twitter-enabled mobile commerce
LITCHFIELD PARK, AZ ?A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant?s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain?s popular mobile loyalty program.
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Disney exec spills on mobile loyalty efforts
LITCHFIELD PARK, AZ ?A Disney executive at the Mobile Shopping Fall Summit spoke about how the marketer is using both its branded mobile properties and third-party applications to build loyalty efforts. 
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BIM exec: Invest in mobile payments immediately to capture critical moment
LITCHFIELD PARK, AZ ? A BuyIt Mobility Networks executive at the Mobile Shopping Fall Summit said that now is the time for retailers to invest in mobile payments when they can facilitate the shifting behavior in a way that can benefit themselves.
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Zoove exec: Leverage mobile to build story around consumer
LITCHFIELD PARK, AZ ? A Zoove executive at the Mobile Shopping Fall Summit said that marketers need to make sure that they are using mobile to build a story for their brand with the consumer at the forefront.
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