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How Amazon is driving sales via mobile services for third-party sellers
Amazon is leveraging mobile to address one of its weak points ? product-related content ? as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase.
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Buffalo Wild Wings ties real-time information, location into banner ads
Buffalo Wild Wings is mixing up its mobile advertising strategy with a banner ad campaign that pulls in real-time information and geofencing to spark up some engagement with March Madness fans.
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Cineplex brings mobile offers program to 725 theaters across Canada
Cineplex is expanding an in-theater mobile program enabling movie-goers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.
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Swarovski fortifies global appeal with trend-conscious microsite
Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand?s jewelry collection for spring.
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