Food and beverage
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McDonald’s breaks mobile campaign for dollar menu
October 9, 2008
Fast food chain McDonald’s is running a mobile campaign, targeting hungry consumers on the idle screens of their mobile phones.
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Wine Spectator launches mobile site
October 8, 2008
M. Shanken Communications Inc.’s WineSpectator.com has rolled out a mobile version of its Web site called Wine Spectator Mobile.
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Guinness beer turns to mobile for branding campaign
September 24, 2008
Guinness, an Irish brewer, ran a mobile campaign via the Vodafone Live platform to raise brand awareness.
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Coca-Cola to launch Diet Coke mobile portal
September 19, 2008
Soft drinks giant Coca-Cola Great Britain on Monday will debut a new mobile portal designed to appeal to a new generation of Diet Coke drinkers.
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Papa John’s tests mobile 2D barcodes
September 16, 2008
Papa John’s International Inc. is testing consumer responsiveness to 2D barcodes via a free pizza promotion.
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Fast food chain Arby's deploys mobile coupons
August 19, 2008
Fast food franchise Arby’s is using mobile to complement its existing marketing strategy, reach consumers and enhance customer interaction with the brand.
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Beam's Hornitos tequila runs mobile marketing campaign
August 14, 2008
Beam Global Spirits & Wine Inc.'s Hornitos tequila is using mobile to engage its technologically-savvy consumers and increase brand awareness.
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Coca-Cola runs mobile campaign for Coke Zero, loyalty program
August 4, 2008
Coca-Cola Co. is running a mobile campaign via the ChaCha mobile answer service to generate interest in its loyalty program and Coke Zero soft drink.
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Papa John’s launches mobile Web ordering system
August 1, 2008
Papa John’s launched a mobile Web ordering system that enables pizza lovers to set up an account and place orders directly from their mobile devices.
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Jack in the Box uses mobile to boost sales
July 30, 2008
West Coast fast food franchise Jack in the Box is experimenting with Near Field Communication-enabled phones.
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Jim Beam promotes "integrity, character" via mobile
June 30, 2008
Bourbon brand Jim Beam is taking a shot at mobile in a multichannel marketing effort.
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Village Inn mobile coupons see 113 percent redemption
June 30, 2008
Dining franchise Village Inn used mobile coupons to lure consumers and build out the restaurant brand’s Mobile VIP Club.
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Norway’s Pizza & Kina Expressen taps mobile for new business
June 5, 2008
What can marketers learn from a Norwegian interactive agency’s work for a fast food chain?
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Papa John's eyes slice of British pizza market with text effort
June 3, 2008
Pizza delivery franchise Papa John’s is giving British mobile consumers an opportunity to win a year’s supply of pizza to engender loyalty with its target market.
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Hard Rock Café San Francisco runs mobile campaign
June 2, 2008
Hard Rock Café San Francisco has been running a Bluetooth mobile campaign to draw visitors to its restaurant in an exercise watched closely by the chain’s corporate headquarters.
