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Food and beverage

  • Brands weigh pros and cons of global vs. localized apps

    March 11, 2015

    As smartphone adoption grows worldwide, big brands such as McDonald’s are eyeing global mobile applications, but do the benefits of having a single app team outweigh the cons of longer lead times?

  • Buffalo Wild Wings leverages social to drive March Madness conversations

    March 11, 2015

    Buffalo Wild Wings is tapping the natural affinity between social and major sports events to drive customer engagement in a campaign that brands the casual dining chain as the official hangout of the NCAA March Madness college basketball tournament.

  • E.D. Smith butters up brand awareness with Easter-themed mobile campaign

    March 9, 2015

    Jam and pie fillings brand E.D. Smith is leveraging social media to augment consumer awareness and drum up excitement for its Easter campaign by asking baking enthusiasts to interact with recipes posted on Facebook and sign up for its mobile-optimized newsletter.

  • Little Caesars laughs off Domino's focus on mobile ordering in TV ad

    February 23, 2015

    Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.

  • How Dr Pepper drove 213K store visits with programmatic mobile ads

    February 18, 2015

    For Dr Pepper Snapple Group’s recent endeavor to boost its multichannel strategy, the beverage company bet on programmatic mobile ads that helped drive 213,000 in-store visits to more than 1,000 grocery store locations and placed its products in 25,000 new households.

  • Heineken scores with multi-pronged mobile strategy targeting soccer fans

    February 18, 2015

    Heineken’s new comprehensive marketing campaign for the UEFA Champions League soccer competition scores on mobile with a new Web site optimized for smartphones, a text-based daily giveaway and a social strategy that includes real-time commentary from former players.

  • Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest

    February 17, 2015

    Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.

  • Coca-Cola uncaps lid on loyalty with stronger mobile focus

    February 11, 2015

    Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with brands via bite-sized pieces of social media and personalized content over traditional rewards.

  • Perrier holds mobile party to reach millennials online, in stores

    February 10, 2015

    With mobile transforming both how consumers consume content and shop, Perrier is partnering with Tumblr, Blippar and Ibotta to integrate mobile branded content with in-store activations in a new campaign that launches next week.

  • Piggybacking picks up steam as way into social conversations for brands

    February 6, 2015

    A growing number of marketers are piggybacking on another brand’s advertisements during live events, a strategy that can link brands together in consumers’ minds and potentially drive awareness, although not all such tie-ups are created equal.

  • Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign

    February 5, 2015

    Coca-Cola is leading the way in leveraging mobile for live event marketing with a strategy that created unique engagement opportunities before, during and after this year's Super Bowl game to build momentum for a happiness-themed campaign.

  • Budweiser sales in Minibar app soared 500pc on Super Bowl Sunday

    February 5, 2015

    Budweiser was the centerpiece of a campaign that leveraged a heartwarming Super Bowl ad and the Minibar Delivery mobile application to drive beer sales during the widely watched game and high-priced advertising showcase.

  • Mountain Dew embraces Snapchat’s real-time narrative potential

    January 23, 2015

    Mountain Dew is jumpstarting excitement for two new flavors of Mtn Dew Kickstart by leveraging a real-time, consumer-driven Snapchat story, proving that the social messaging application continues to gain traction as a bridge to build personal connections between brands and customers.

  • Mondelēz Int'l ignites Twitter with sneak peek at Red Velvet Oreos

    January 22, 2015

    Mondelēz International is stirring up social media buzz as it unveils its new Red Velvet Oreos in time for Valentine’s Day, underscoring how Twitter and Facebook can help drive new product introductions.

  • Coca-Cola’s Tom Daly enters Mobile Hall of Fame

    January 13, 2015

    Tom Daly, global group director for mobile at Coca-Cola Co., will be inducted into the Mobile Hall of Fame Wednesday, Jan. 14 at Mobile FirstLook: Strategy 2015 in New York. He bags this gong for his outstanding and lasting contribution to mobile, going the extra mile as a brand marketer willing to share without stint.

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