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Food and beverage

• Chili’s flaunts mobile app, drives downloads through iAd campaign

  April 3, 2013

  Restaurant chain Chili’s Grill & Bar has tapped Apple’s iAd network to help get the word out about its new mobile application and, ultimately, increase downloads.

• Quaker Oats relies on mobile to build brand awareness

  April 2, 2013

  Quaker Oats is putting mobile at the center of its latest initiative that aims to drive brand awareness and engage consumers on a deeper level.

• Allrecipes: Mobile is big factor in driving global growth

  April 1, 2013

  A recent survey from Allrecipes found that despite the many differences by country based on availability and pricing of data plans, 63 percent of global cooks find recipes online using an ever-evolving range of devices.

• Coca-Cola powers up American Idol sponsorship with mobile, social

  March 28, 2013

  Coca-Cola is leveraging mobile and social in a campaign that appeals to tech-savvy fans of Fox's American Idol to create a song for musician Carly Rae Jepsen.

• Ocean Spray taps rich media to strengthen mobile advertising campaign

  March 27, 2013

  Ocean Spray is making its new mobile advertising campaign interactive by adding rich media into the mix to drive click-throughs.

• Campbell Soup Co. picks Pollinate to cook up mobile app

  March 26, 2013

  Campbell Soup Co. recently ran a contest to find a developer to create search-based recipe applications for Web, mobile and tablet devices.

• PepsiCo’s Mountain Dew flaunts Instagram efforts via mobile

  March 26, 2013

  Mountain Dew is using mobile and social media to help promote its new Kickstart beverage and let consumers learn more about it.

• Newcastle Brown Ale shakes up engagement via mobile bar codes

  March 25, 2013

  Heineken’s Newcastle Brown Ale is rolling out a 360-degree marketing campaign, with QR codes playing a key role in how consumers learn about products while in a bar.

• Coca-Cola 360-degree multichannel marketing campaign strengthens NCAA sponsorship

  March 20, 2013

  Coca-Cola is gearing up for the upcoming NCAA March Madness tournament with an interactive 360-degree multichannel campaign that encompasses mobile, digital, television and social.

• McDonald’s showcases Instagram campaign through mobile

  March 19, 2013

  McDonald’s is propelling consumers to connect with the brand on Instagram and take pictures of their favorite meals via a new mobile advertising campaign.

• Crystal Light aims to bolster product sales with mobile, social effort

  March 12, 2013

  Kraft’s Crystal Light is encouraging consumers to try its array of products through a new mobile advertising campaign.

• Kraft relies on mobile advertising to anchor social efforts

  March 11, 2013

  Kraft’s Macaroni & Cheese brand is running a mobile advertising campaign that aims to build the company’s relationship with consumers on Twitter.

• IHOP taps mobile, social to promote new Griddle Melts

  March 6, 2013

  IHOP is relying on mobile advertising and Facebook to help spread the word about its new Griddle Melts products and encourage consumers to try them.

• Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement

  February 28, 2013

  Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.

• Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign

  February 26, 2013

  Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.

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