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Food and beverage

  • Thinking mobile keeps innovation bubbling at Coca-Cola

    April 1, 2015

    Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.

  • Medea Vodka lights up party with iBeacon-flavored bottle messages

    March 26, 2015

    Medea Vodka, known for its programmable LED displays integrated onto its bottles, is leveraging Apple’s iBeacon Bluetooth technology to let consumers program personal messages on bottles from mobile devices.

  • Ore-Ida taps Pinterest to inspire dinnertime conversation topics

    March 26, 2015

    Ore-Ida Potatoes is tapping Pinterest for a mobile-optimized, family-friendly campaign that aims to inspire bold dinner table conversations and also ramp up awareness of its Bold and Crispy fries, suggesting that Pinterest is still relevant for mobile marketers.

  • Reese’s scores with bracket-themed social promotion tied to mobile coupon

    March 25, 2015

    The Hershey Company’s Reese’s brand is driving sales and awareness of its candy products by teaming up with the National Collegiate Athletic Association to sponsor an annual College All-Star Game, and leveraging a bracket-themed promotion on social media to offer coupons for free items to mobile users.

  • Pepsi Challenge is updated with global reach in major social push

    March 12, 2015

    Pepsi is leveraging social in a new pop-culture-oriented version of the Pepsi Challenge to make a broader push across the global marketplace.

  • Cupcake Vineyards uncorks nutrition awareness with geo-targeted social posts

    March 12, 2015

    Cupcake Vineyards, a maker of wines, is attempting to ramp up awareness of the importance of nutritious foods for children in America by teaming up with the No Kid Hungry organization to roll out geo-targeted posts on social media channels.

  • Brands weigh pros and cons of global vs. localized apps

    March 11, 2015

    As smartphone adoption grows worldwide, big brands such as McDonald’s are eyeing global mobile applications, but do the benefits of having a single app team outweigh the cons of longer lead times?

  • Buffalo Wild Wings leverages social to drive March Madness conversations

    March 11, 2015

    Buffalo Wild Wings is tapping the natural affinity between social and major sports events to drive customer engagement in a campaign that brands the casual dining chain as the official hangout of the NCAA March Madness college basketball tournament.

  • E.D. Smith butters up brand awareness with Easter-themed mobile campaign

    March 9, 2015

    Jam and pie fillings brand E.D. Smith is leveraging social media to augment consumer awareness and drum up excitement for its Easter campaign by asking baking enthusiasts to interact with recipes posted on Facebook and sign up for its mobile-optimized newsletter.

  • Little Caesars laughs off Domino's focus on mobile ordering in TV ad

    February 23, 2015

    Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.

  • How Dr Pepper drove 213K store visits with programmatic mobile ads

    February 18, 2015

    For Dr Pepper Snapple Group’s recent endeavor to boost its multichannel strategy, the beverage company bet on programmatic mobile ads that helped drive 213,000 in-store visits to more than 1,000 grocery store locations and placed its products in 25,000 new households.

  • Heineken scores with multi-pronged mobile strategy targeting soccer fans

    February 18, 2015

    Heineken’s new comprehensive marketing campaign for the UEFA Champions League soccer competition scores on mobile with a new Web site optimized for smartphones, a text-based daily giveaway and a social strategy that includes real-time commentary from former players.

  • Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest

    February 17, 2015

    Coca-Cola Freestyle, the branded solution that dispenses more than 100 different drink choices in participating restaurants, has joined forces with Lady Antebellum to give fans the chance to win backstage passes at one of the country music group's shows, an effort that relies on a collaborative mobile application to tell fans where the dispensers are located.

  • Coca-Cola uncaps lid on loyalty with stronger mobile focus

    February 11, 2015

    Coca-Cola is attempting to redefine loyalty programs with a revamped My Coke Rewards platform that features a bigger focus on mobile and suggests consumers prefer receiving perks and engaging with brands via bite-sized pieces of social media and personalized content over traditional rewards.

  • Perrier holds mobile party to reach millennials online, in stores

    February 10, 2015

    With mobile transforming both how consumers consume content and shop, Perrier is partnering with Tumblr, Blippar and Ibotta to integrate mobile branded content with in-store activations in a new campaign that launches next week.

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