Food and beverage
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Diet.com launches “Nutrition on the Go” via mobile
March 18, 2008
Nutritional advice Web site Diet.com debuted a SMS service called “Nutrition on the Go.”
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Jameson whiskey runs mobile campaign for St. Patrick’s Day
March 14, 2008
Pernod Ricard USA is running a mobile marketing campaign to promote its Jameson Irish whiskey brand in time for St. Patrick’s Day.
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Review2Buy, Wine Review Online partner – drink up!
March 7, 2008
Review2Buy Inc. has partnered with Wine Review Online to bring mobile phone users wine reviews and recommendations as well as local and online price comparisons at the point of purchase.
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Mobile coupons work for Subway franchisees
February 27, 2008
The Subway franchisees for the Buffalo, NY, area are recording a redemption rate of 5 percent to 6 percent for mobile coupons. Compare that with the typical 1 to 3 percent redemption rate for paper coupons.
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Pizza Hut debuts new mobile customer promo
January 31, 2008
Pizza Hut Inc. today breaks its first mobile customer promotion for this year with the launch of the “Snap for Rewards” campaign for the Chinese market in Asia.
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Denny’s uses mobile to out other breakfasts by name: Fake!
January 30, 2008
Fast-food franchise Denny’s is challenging rivals in a campaign to strengthen the company’s “real” breakfast dominance by boldly busting the so-called “fake” breakfast.
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Pizza Hut aims for slice of mobile market
January 22, 2008
Pizza Hut Inc. has become the first pizza chain to offer both text messaging and mobile Web ordering options on a nationwide basis.
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Sapporo USA taps g8wave for mobile
January 18, 2008
Japanese-owned brewer Sapporo USA has hired g8wave Holdings Inc. to handle mobile services.
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Papa John’s TEXTra Points promo offers meal deals
January 7, 2008
All good hosts know that pizza is a staple among traditional Super Bowl party foods, along with chips and dip. Now pizza chain Papa John’s is adding text messaging.
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Accelerade endurance videos find mobile strength
December 26, 2007
Sports drink brand Accelerade and The Active Network teamed up to produce 23 endurance training video podcasts conducted by six-time Ironman Triathlon World Champion Dave Scott.
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Small phone makes big splash for Smirnoff
November 14, 2007
LOS ANGELES – It didn’t take long for Smirnoff Vodka to take a shot at mobile. The liquor giant is using the mobile channel for branding, customer engagement and affinity, in an effort to provide relevant information.
