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Food and beverage

• IHOP taps mobile, social to promote new Griddle Melts

  March 6, 2013

  IHOP is relying on mobile advertising and Facebook to help spread the word about its new Griddle Melts products and encourage consumers to try them.

• Buffalo Wild Wings debuts mobile game to drive NCAA March Madness excitement

  February 28, 2013

  Buffalo Wild Wings is ramping up its NCAA March Madness marketing strategy with a new ad campaign and mobile game.

• Hooters adds 50K consumers to mobile database with recent Super Bowl SMS campaign

  February 26, 2013

  Hooters of America is continuing to make SMS a focal point of its overall strategy and has significantly built up its mobile database through a Super Bowl initiative the company recently ran.

• Coors Light rides on SMS for sweepstakes engagement

  February 26, 2013

  Coors Light has teamed up with sporting goods brand K2 Sports on a campaign that aims to get consumers excited about a new line of skis and snowboards via SMS.

• McDonald’s solidifies mobile reign with new app, rich media advertising campaign

  February 25, 2013

  McDonald’s is using a new mobile application and rich media advertising to get the word out about its Fish McBites products.

• Budweiser ramps up social efforts for Black Crown product with mobile

  February 25, 2013

  Anheuser-Busch's Budweiser is getting consumers hyped up about its Black Crown beer through a new mobile campaign that aims to amplify its Facebook presence.

• Taco Bell, ESPN see more than 225K QR code scans for recent mobile campaign

  February 21, 2013

  Taco Bell and ESPN saw big success for a recent QR code-only campaign the companies ran for the Bowl Championship Series college football games.

• Chili’s drives foot traffic to locations with targeted mobile ordering effort - Mobile Commerce Daily

  February 20, 2013

  Mobile Marketer today - Chili’s drives foot traffic to locations with targeted mobile ordering effort; Omaha Steaks bolsters mobile orders with StarStar initiative.

• Dunkin’ Donuts puts Twitter at the center of new mobile campaign

  February 19, 2013

  Dunkin’ Donuts is continuing to make Twitter a focal point of its overall marketing strategy by implementing mobile into the mix.

• Frito-Lay's Cheetos drives app downloads via iAd and traditional mobile advertising

  February 13, 2013

  Frito-Lay-owned Cheetos is relying on both traditional mobile advertising as well as Apple’s iAd network to help get the word out about its new mobile gaming application.

• Taco Bell flaunts new Steak Burrito through interactive mobile effort

  February 12, 2013

  Fast food giant Taco Bell is inviting consumers to try its new steak burrito via a marketing effort that puts mobile at the center.

• KFC taps SMS to bolster sweepstakes entries

  February 8, 2013

  KFC has rolled out a new initiative in conjunction with the upcoming Country Music Awards that incorporates SMS and encourages consumers to text-in to win a variety of prizes.

• Lipton spreads brand awareness through mobile photo sharing

  February 8, 2013

  Unilever’s Lipton is leveraging mobile and social through an Instagram contest that aims to get consumers talking about the brand instead of pushing products at them.

• Quiznos sees 20pc boost in coupon redemption via location-based mobile ad campaign

  February 7, 2013

  Quiznos saw a lot of success when it recently ran a location-based mobile advertising campaign that targeted customers in Portland, OR.

• Planters raises health awareness via mobile, social ecards

  February 6, 2013

  Kraft’s Planters brand has launched a campaign that marries social and mobile as part of its celebration around National Heart Health Month.

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