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Food and beverage

• Tanqueray concocts social media engagement via mobile

  February 6, 2013

  Gin brand Tanqueray is mixing mobile into a broader marketing campaign to increase product awareness at key times of the day.

• Coors Light makes Super Bowl XLVII social with mobile ad campaign

  January 30, 2013

  MillerCoors-owned Coors Light is relying on mobile advertising to get consumers amped up about the upcoming Super Bowl XLVII game and further connect with the brand via Facebook and Twitter.

• Kraft’s Philadelphia flaunts products through mobile ads, video

  January 28, 2013

  Kraft’s Philadelphia brand is running several different mobile advertising creatives and videos that feature meals consumers can make using the company’s products.

• Dr Pepper taps mobile to anchor new campaign

  January 25, 2013

  Dr Pepper is using mobile advertising and video to get the word out about its Always One of a Kind campaign, as well as bolster brand awareness.

• McDonald's flaunts menu items via mobile-optimized campaign

  January 24, 2013

  McDonald’s is pushing fast food lovers to discover and try its new menu items through an interactive campaign.

• Coca-Cola sinks its claws into mobile for Super Bowl engagement

  January 24, 2013

  Coca-Cola is betting on mobile as a critical piece of second-screen interaction in its social media-fueled multiscreen marketing for the upcoming Super Bowl XLVII.

• Red Bull relies on mobile to accumulate YouTube views

  January 23, 2013

  Red Bull is marrying its mobile and social efforts with a new advertising campaign that urges consumers to think outside the box on what inspires them.

• Crock-Pot cooks up voice-activated recipes app for added convenience

  January 23, 2013

  Popular slow cooker brand Crock-Pot has introduced its own voice-activated mobile application to make creating a meal even more convenient by enabling users to easily access 250 recipes.

• Starbucks converts consumers to new coffee blend via mobile

  January 22, 2013

  Starbucks is enticing consumers to try its Blonde Roast coffee via a new marketing effort that centers around mobile and social.

• MillerCoors exec: Mobile is key social medium

  January 18, 2013

  NEW YORK – A MillerCoors executive at Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference said that mobile is the only way to keep its consumers connected to the brand, whether it is via television, in-store retail locations or at a bar.

• EBay, PayPal to report $20B each in 2013 mcommerce, mobile payments - Mobile Commerce Daily

  January 17, 2013

  Mobile Commerce Daily today - EBay, PayPal to report $20B each in 2013 mcommerce, mobile payments; Coca-Cola exec: Loyalty moves consumers to mobile wallets.

• Coca-Cola exec: Our world is more digitally connected

  January 15, 2013

  NEW YORK – A Coca-Cola executive at the NRF 102nd Annual Convention & Expo said that mobile and social are transforming the way marketers reach consumers and help the brand build ongoing relationships with users.

• Mars M&M’s builds Facebook presence via mobile

  January 14, 2013

  Mars’ M&M’s brand is ramping up its social presence through a new campaign that aims to strengthen the company’s relationship with Facebook fans.

• Coors Light propels foot traffic via location-based mobile ads

  January 9, 2013

  MillerCoors-owned Coors Light is honing in on location with a mobile advertising campaign that drives consumers to local bars and restaurants to watch their favorite sports games.

• Dunkin’ Donuts sweetens social efforts with mobile incentive - Mobile Commerce Daily

  January 9, 2013

  Mobile Commerce Daily today - Dunkin’ Donuts sweetens social efforts with mobile incentive; Best Buy personalizes mobile deals through iPad app.

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