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Food and beverage

• Folgers aims to bolster email database via iPhone app

  November 27, 2012

  Folgers has rolled out a mobile application that lets consumers create customized holiday messages, while also building up the company’s email database.

• Burger King pushes for product awareness via mobile ads

  November 26, 2012

  Fast food chain Burger King is triggering in-store traffic with a mobile advertising campaign that encourages consumers to try a new product for themselves by finding a nearby store.

• Absolut stirs up drink inspirations with mobile app

  November 26, 2012

  Pernod Ricard-owned Absolut Vodka is taking advantage of the larger iPhone 5 screen size with a revamped application that helps users concoct their favorite cocktails.

• Diet Pepsi boosts social media presence via mobile ads

  November 20, 2012

  Diet Pepsi is rewarding consumers via a mobile ad campaign that not only increases Facebook “Likes” but also keeps consumers coming back on a daily basis.

• McDonald’s iAd strategy helps solidify its mobile advertising reign

  November 19, 2012

  While many marketers test out Apple’s iAd network only once, fast food giant McDonald’s has unveiled its sixth campaign, which not only promotes the company’s new products, but takes advantage of the device’s capabilities to offer a more interactive experience.

• Wendy’s heats up mobile efforts via banner ads, check-ins

  November 13, 2012

  Fast food chain Wendy’s is ramping up its mobile initiatives with a campaign that drives in-store traffic and check-ins to promote a line of coffee and tea drinks.

• Dunkin’ Donuts gives mobile payments app a jolt with targeted offers - Mobile Commerce Daily

  November 9, 2012

  Mobile Commerce Daily today - Dunkin’ Donuts gives mobile payments app a jolt with targeted offers; MasterCard exec: Every connected device will become a commerce device.

• Jell-O spurs holiday meal inspiration with mobile ads

  November 6, 2012

  Kraft Foods-owned Jell-O is mixing up its marketing this holiday season with mobile banner ads that inspire consumers to whip up their own sweet treats.

• T.G.I. Friday’s narrows focus for product push through in-app advertising

  November 5, 2012

  Casual dining chain T.G.I. Friday’s is running a campaign that targets TV viewers to bolster awareness of the company’s line of frozen foods.

• Butterball whips up holiday meal recipes via app

  November 5, 2012

  Butterball is helping consumers prepare for their upcoming Thanksgiving meal prep with a mobile application that walks them through the process of cooking a turkey.

• Starbucks caffeinates mobile payments with over 2M mobile transactions per week - Mobile Commerce Daily

  November 5, 2012

  Mobile Commerce Daily today - Starbucks caffeinates mobile payments with over 2M mobile transactions per week; Target makes QR codes key driver in holiday efforts.

• Skittles, 7-Eleven reward consumers through mobile game

  November 2, 2012

  Wrigley’s Skittles and 7-Eleven have teamed up with Kiip to reward consumers when they play the Unblock Me mobile game.

• Dunkin’ Donuts makes mobile payments app priority via new campaign - Mobile Commerce Daily

  November 2, 2012

  Mobile Commerce Daily today - Dunkin’ Donuts makes mobile payments app priority via new campaign; Kohl’s leverages mobile to spread its holiday message.

• Taco Bell taps iAd to amplify brand awareness

  October 31, 2012

  Fast food giant Taco Bell is continuing to promote its Doritos Tacos through different mobile mediums including a new iAd campaign that mixes social media and location-based technology to drive consumer engagement.

• PepsiCo puts QR codes in the center of new global campaign

  October 29, 2012

  PepsiCo is mobilizing its huge Live for Now global campaign by plastering QR codes on soft drink cups that let users keep up-to-date with the newest entertainment news.

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