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Food and beverage

• Dunkin’ Donuts makes mobile payments app priority via new campaign - Mobile Commerce Daily

  November 2, 2012

  Mobile Commerce Daily today - Dunkin’ Donuts makes mobile payments app priority via new campaign; Kohl’s leverages mobile to spread its holiday message.

• Taco Bell taps iAd to amplify brand awareness

  October 31, 2012

  Fast food giant Taco Bell is continuing to promote its Doritos Tacos through different mobile mediums including a new iAd campaign that mixes social media and location-based technology to drive consumer engagement.

• PepsiCo puts QR codes in the center of new global campaign

  October 29, 2012

  PepsiCo is mobilizing its huge Live for Now global campaign by plastering QR codes on soft drink cups that let users keep up-to-date with the newest entertainment news.

• Pernod Ricard enlists mobile to help launch new vodka

  October 29, 2012

  Premium spirits and wine company Pernod Ricard is leveraging mobile to help introduce a new vodka brand with unusual flavors such as Electricity and Fresh Cut Grass.

• Velveeta drives brand awareness via interactive mobile campaign

  October 24, 2012

  Velveeta is heavily relying on mobile advertising to bolster brand awareness and engage new consumers with its products.

• Jersey Mike’s mobile loyalty program signs up 650,000 members

  October 23, 2012

  Since replacing its punch card loyalty program with a mobile-based version six months ago, restaurant chain Jersey Mike’s has signed up 650,000 members and seen key loyalty metrics improve.

• Muller yogurt enlists mobile as marketing launch pad

  October 18, 2012

  Muller yogurt is both building up brand awareness and its social presence with a campaign that helps educate consumers about a new product.

• Arby’s drives awareness for new food items via mobile advertising

  October 12, 2012

  Arby’s is driving foot traffic to its locations with a mobile advertising campaign that centers around its new turkey roasters sandwiches.

• Taco Bell builds on Doritos Locos Taco promotion with Instagram

  October 10, 2012

  Taco Bell is continuing to rely on mobile and social as the marketing muscle behind its line of Doritos Locos Tacos with an Instagram campaign that lets users win prizes by snapping pictures of their favorite meals.

• Snickers aims to strengthen social presence via mobile advertising, video

  October 9, 2012

  Snickers is looking to amplify its presence in social with a new mobile campaign that encourages consumers to satisfy their sweet tooth cravings.

• McDonald’s pushes mobile video to bolster Monopoly promotion

  October 9, 2012

  McDonald’s is further cementing its place in the mobile advertising industry with a campaign that not only educates consumers about the current Monopoly promotion but also lets them enter on the spot.

• Coca-Cola exec: Mobile is the last place consumers look before they buy

  October 5, 2012

  NEW YORK – A Coca-Cola executive at the Netbiscuits World 2012 conference said that mobile presents lots of opportunities with point-of-sale and grabbing consumers’ attentions at the moment of truth right before they buy.

• Pepsi exec: Every campaign we have has a mobile component

  October 4, 2012

  NEW YORK – A Pepsi executive at the Mobile Marketing Association’s SM2 conference said that mobile plays a critical role for the beverage giant and the medium will continue to either lead or be part of its future endeavors.

• Is Starbucks’ approach to mobile payments right for all merchants? - Mobile Commerce Daily

  September 27, 2012

  Mobile Commerce Daily today - Is Starbucks’ approach to mobile payments right for all merchants?; Finish Line rolls out mobile POS system in time for holiday shopping.

• Starbucks complements seasonal beverages with mobile

  September 26, 2012

  Beverage giant Starbucks is continuing to make a name for itself in the mobile space with a new campaign promoting its hot beverages.

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