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Food and beverage

• Nestle's Lean Cuisine increases loyalty program awareness via mobile

  September 12, 2012

  Nestle's Lean Cuisine has turned to mobile to help promote its ongoing loyalty program and grow the company’s email database.

• Caribou Coffee builds buzz around new location via SMS

  September 12, 2012

  Caribou Coffee is ramping up its SMS program through a new sweepstakes that spreads the word about a new store opening in Illinois.

• Starbucks taps mobile advertising to boast product awareness

  September 11, 2012

  Beverage giant Starbucks is continuing to rely on mobile advertising as a vessel to drive engagement and in-store foot traffic.

• Grey Goose leverages Instagram, Pinterest to strengthen mobile, social campaign

  September 10, 2012

  Grey Goose is driving awareness for its new Cherry Noir vodka with a new initiative that incorporates Instagram and Pinterest.

• Wendy’s bets on QR codes to elevate mobile check-ins

  August 30, 2012

  Fast food chain Wendy’s is joining the pack of quick-service restaurants using QR codes to bolster engagement with a location-based campaign that rewards users for checking in.

• Amstel Light relies on mobile advertising to drive Facebook engagement

  August 27, 2012

  Amstel Light is using mobile advertising to build its social efforts and increase its Facebook presence.

• McDonald’s heats up summer efforts with targeted mobile campaign - Mobile Commerce Daily

  August 27, 2012

  Mobile Commerce Daily - McDonald’s heats up summer efforts with targeted mobile campaign; The North Face cements last-minute fall sales through mobile ads.

• McDonald’s tests mobile payments app to accelerate mcommerce growth - Mobile Commerce Daily

  August 21, 2012

  Mobile Commerce Daily - McDonald’s tests mobile payments app to accelerate mcommerce growth; JCPenney pushes new products via mobile commerce-enabled initiative.

• Belvedere Vodka solidifies brand image with Rolling Stone app sponsorship

  August 17, 2012

  Moët Hennessy-owned Belvedere Vodka is letting consumers explore its collection of products via an exclusive sponsorship of Rolling Stone’s new Music News application.

• McDonald’s beefs up mobile efforts via targeted campaign

  August 16, 2012

  Fast food giant McDonald’s is continuing to use mobile advertising to not only solidify its place in the industry and stay ahead of the competition, but drive new and existing customers to its locations.

• What Chipotle could have done to make its mobile ad campaign successful

  August 10, 2012

  Chipotle is aiming to celebrate local and fresh ingrediants via a new mobile advertising campaign that it is running. Although the campaign has several enticing elements, it misses the mark with a poorly executed, non-optimized landing page.

• Starbucks accelerates mobile payments effort with Square partnership - Mobile Commerce Daily

  August 9, 2012

  Mobile Commerce Daily today - Starbucks accelerates mobile payments effort with Square partnership; T.G.I. Friday’s enhances mobile app to reward loyal customers.

• Pepsi Co., Arby's rely on SMS, mobile Web as summer sweepstakes drivers

  August 7, 2012

  Beverage giant Pepsi Co. and fast food chain Arby's have put mobile at the center of a new sweepstakes campaign that includes MMS, the mobile Web and social media.

• Wendy’s marries mobile advertising, video in latest marketing push

  August 6, 2012

  Fast food giant Wendy’s is continuing to make mobile a big part of its marketing efforts with a new campaign that aims to increase in-store traffic and bolster brand awareness.

• Starbucks pushes new bistro items via targeted mobile campaign - Mobile Commerce Daily

  August 6, 2012

  Mobile Commerce Daily today - Starbucks pushes new bistro items via targeted mobile campaign; What works: Expedia or Travelocity’s mobile booking strategy.

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