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Food and beverage

  • Reimagining Wendy’s Where’s the Beef? ad for the mobile era

    June 3, 2015

    Wendy’s iconic “Where the Beef?” campaign continues to resonate decades later, but the television-driven effort would fall flat today without a healthy serving of mobile.

  • Taco Bell cooks up healthy sales with mobile nutrition calculator

    May 27, 2015

    Taco Bell hopes to cook up sales from health-conscious consumers with a new user-friendly ingredients list and nutrition calculator, which will be available on the chain's mobile and Web sites, as more fast-food chains aim to spread the word on mobile about their transparency initiatives and naturally flavored menu items.

  • Ball Park beefs up Memorial Day marketing with SMS, Twitter advice hotline

    May 22, 2015

    Ball Park is one of several brands tapping the upcoming Memorial Day weekend and consumers' love of hot dogs to make a connection on mobile, leveraging a Finest Franks Hotline where users may call, text and Tweet for advice on hot dog grilling topics, as well as a social media contest to win a year’s supply of frankfurters.

  • Coca-Cola offers customized congratulatory drink to grads on Snapchat

    May 20, 2015

    Coca-Cola is among several big brands targeting interest-based groups on Snapchat through customized ads appearing in user-generated Our Stories around topics such as graduation, popular vacation spots or big events.

  • Snapple encourages fans to do the talking and showcase the brand

    May 15, 2015

    Dr Pepper Snapple Group tea and juice brand Snapple is leveraging hashtags, viral video, social media and celebrity spokespeople to persuade fans and millennials to share why they love the brand, in an effort to gear up for its most popular season and further its image as a trusted customer-first brand in a highly competitive category.

  • PepsiCo’s Lay's chips tears into personalization via mobile bag challenge

    May 13, 2015

    PepsiCo’s Frito-Lay division is leveraging an interactive tool and personalized packaging heading into the Memorial Day holiday by letting consumers on mobile create custom digital bags of Lay’s potato chips featuring photos of favorite summer moments.

  • Popeyes celebrates free biscuits with mobile-enhanced cards, giveaway

    May 13, 2015

    Popeyes Louisiana Kitchen is celebrating National Biscuit Day on May 14 by launching a series of biscuit-themed eCards across its social media channels and offering consumers a free buttermilk product with purchase, proving that shareable mobile cards are an optimal strategy for raising awareness of promotions or sales for food marketers.

  • Coca-Cola uncaps mobile to reach mothers via interactive video, free call

    May 8, 2015

    In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video

  • Heineken uncaps augmented reality app for closer look at sustainability

    May 4, 2015

    Heineken is tapping augmented reality mobile application Blippar for a new digital campaign that offers consumers a look at beer's ingredients while stirring up interest in sustainability matters by asking users to snap a photo of a Heineken bottle to unlock exclusive content and create selfies to share across social media.

  • Chobani creates original score for emotional advertising on social media

    May 4, 2015

    Greek yogurt brand Chobani is rolling out the Love This Life campaign, which features short film-type ads throughout social media and leverages consumers’ draw to narrative and emotional content to further instill an authentic all-natural brand image.

  • McDonald’s beacon strategy pushes in-store conversion rate to 20pc

    May 1, 2015

    McDonald’s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.

  • Doritos live streams chance-based game on Periscope

    April 29, 2015

    Frito-Lay's Doritos is raising the marketing stakes by hosting a chance-based game show on live-streaming service Periscope along with a team game on Twitter to promote its recently released Roulette chips and connect with a younger male demographic.

  • Coca-Cola connects with moms on mobile via fitness-tracking push

    April 23, 2015

    Coca-Cola is extending its presence in the mobile fitness space and bolstering its connection with mothers by joining drugstore chain CVS and Morris Media Network’s regional Parent magazine group in challenging families in three Southern states to track healthy lifestyle practices on a mobile-optimized Web site in exchange for prizes.

  • Starbucks’ experimental bent boosted by loyal following on mobile

    April 21, 2015

    Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.

  • PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace

    April 16, 2015

    NEW YORK – A PepsiCo executive at Forrester Research’s Forum for Marketing Leaders said the company has benefited by collaborating more often with the media and entertainment sectors as well as consumers and academia to meet the challenges of a dramatically reshaped marketplace and the accelerating evolution of industry.

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