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Food and beverage

  • Stoli pours shot of haptic technology into mobile video ad

    November 2, 2015

    Stoli Group USA is tapping a still-emerging marketing tactic by leveraging touch-enhanced haptic technology to offer a real-world feeling in a new mobile video ad.

  • Coca-Cola sweetens up loyalty perks with Android Pay collaboration

    October 28, 2015

    Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.

  • Unilever's Magnum pairs interactive ads, geolocation to drive in-store traffic

    October 20, 2015

    Unilever’s ice cream brand Magnum saw significant success in driving local traffic to a store in Ecuador through a mobile banner campaign that leveraged location and interactivity to enable users to invent their own ice cream bars and pick them up.

  • Cheetos scares Caviar users in trick-or-treat video series

    October 19, 2015

    PepsiCo's Frito-Lay division is scaring up awareness for its Cheetos brand through a partnership with mobile delivery application Caviar and a social media video series that promotes its Halloween products by surprising unsuspecting delivery customers.

  • Dewar’s matures mobile strategy with virtual reality tour

    October 14, 2015

    Bacardi Limited’s Dewar’s Scotch brand is bolstering its mobile marketing efforts by introducing a 360-degree virtual reality experience on a mobile-optimized microsite, enabling fans to take a guided tour through the Scottish highlands and immersing them in how the whiskey is made.

  • Bacardi spikes millennial engagement with full-screen, immersive ads on Facebook

    October 13, 2015

    Rum brand Bacardi is pouring a healthy dose of mobile into its latest millennial-centric campaign by leveraging Facebook’s new immersive canvas advertising unit, which opens up a full-screen smartphone experience for users who click on an ad.

  • Ruby Tuesday shifts budget to precise-and-efficient social media

    October 13, 2015

    Ruby Tuesday is ramping up its investment in social and digital media in the last months of 2015 following successful initial testing helped the casual dining restaurant chain more precisely and efficiently target families with children.

  • Extra's video ad resonates with emotional love story, goes viral

    October 13, 2015

    Wrigley's chewing gum brand Extra achieved what many marketers strive for in today’s social media-centric industry by going viral with a recent video ad depicting a love story through the years and tugging at the heartstrings of consumers.

  • McDonald’s unwraps social frenzy to celebrate all-day breakfast rollout

    October 7, 2015

    McDonald’s is celebrating the rollout of its all-day breakfast menu by enticing Southern California residents to post photos of their meals using the #AllDayBreakfast hashtag on Twitter or Instagram for a chance to win coupons and prizes.

  • Campbell's devotes 40pc of media buy to digital, mobile platforms

    October 6, 2015

    The Campbell Soup Company is launching a new multiplatform campaign, putting a greater focus on mobile and social video to reflect consumers' growing interest in video on these platforms.

  • Subway unwraps mobile sweepstakes and SMS to court Redskins fans

    October 2, 2015

    Subway Restaurants’ franchisees are ramping up to court fans of the Washington Redskins football team by rolling out mobile sweepstakes and SMS promotions, proving that sports-based activations are successful in boosting subscription bases.

  • Laughing Cow snacks on mobile to build cachet with foodie photographers

    October 2, 2015

    Bel Brand’s cheese brand The Laughing Cow is mixing together big names in food and social media with mobile advertising for its Reinventing Snacking campaign, playing into the consumer trend of sharing images of food on social media.

  • Snickers campaign exhibits importance of nonintrusive mobile ads

    September 30, 2015

    NEW YORK – An executive from video game developer Entertainment Arts at the Mobile Marketing Association's SM2 Innovation Summit 2015 claimed the path to being successful with mobile advertising is to reward consumers for engaging with marketing content and viewing ads.

  • Higher mobile budgets correlate to higher revenue, says Coca-Cola exec

    September 29, 2015

    NEW YORK – A Coca-Cola executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 said that mobile video outperformed television in a recent campaign for the Chinese New Year, and was twice as effective in fueling sales, proving its potency for food and beverage marketers.

  • Starbucks sweetens focus on social media through segmentation

    September 22, 2015

    Starbucks, which put the focus on SMS for its seasonal promotions in the past, is making a big push on social media as it engages in a marketing blitz for the return of its Pumpkin Spice Latte that includes official accounts for the drink on Twitter, Instagram and Tumblr.

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