1. Home
2. >> Sectors
3. >> Food and beverage

• Email this
• Print

Food and beverage

• McDonald’s goes for mobile gold in London with 1M app downloads

  August 1, 2012

  McDonald’s is seeing strong results for its mobile efforts in Britain, with its local smartphone application having achieved more than one million downloads in less than 12 months.

• McDonald’s continues mobile reign with QR code push

  July 30, 2012

  McDonald’s is putting QR codes on its packaging as part of an ongoing effort to help customers lead a nutritious life and make informed choices.

• Urbanspoon aims for personalization with app update

  July 27, 2012

  Urbanspoon is continuing to prove that it is important for marketers to constantly update applications by introducing a new feature that creates personalized lists based on a user’s favorite restaurants.

• Taco Bell showcases new menu items through mobile

  July 25, 2012

  Fast food giant Taco Bell is running a mobile advertising campaign that highlights its new Cantina Bell menu and encourages consumers to learn more about it.

• Jim Beam garners YouTube views via mobile initiative

  July 25, 2012

  Jim Beam has rolled out a mobile campaign aimed at getting users to learn more about its products by visiting the company’s YouTube page.

• Allrecipes.com surpasses 14M app downloads

  July 24, 2012

  Allrecipes.com has surpassed 14 million application downloads, pointing to the growing trend that consumers are turning to their mobile devices to browse content.

• Why are more fast food giants not investing in mobile payments? - Mobile Commerce Daily

  July 23, 2012

  Mobile Commerce Daily today - Why are more fast food giants not investing in mobile payments?; Blockbuster buys mobile POS company to enhance in-store experience.

• Wendy’s orders bigger serving of mobile

  July 20, 2012

  Wendy’s has plans to make mobile a key element in its digital strategy going forward and as part of the big push, the fast food giant has rolled out a mobile application that is focused on providing important nutritional information.

• Starbucks refreshes summer campaign with QR codes

  July 19, 2012

  Beverage giant Starbucks is using QR codes to help spread the word out about its new summer refreshers.

• Skittles drives brand awareness via mobile game integration

  July 18, 2012

  Wrigley's Skittles is integrating its brand within the OvenBreak mobile application to engage consumers with its products and be kept top of mind.

• Mobile bridges gap between reaching users and driving foot traffic: Hill Holliday exec

  July 17, 2012

  NEW YORK – A Hill Holliday executive at the 2012 IAB Mobile Marketplace said that by using location-based search functionality, a recent Dunkin’ Donuts campaign saw 72 percent of users access map and directions features, which ultimately drove in-store traffic.

• Domino’s Pizza heats up mobile ordering space with Kindle Fire app - Mobile Commerce Daily

  July 16, 2012

  Mobile Commerce Daily today - Domino’s Pizza heats up mobile ordering space with Kindle Fire app; Expedia bolsters mobile bookings via ad campaign.

• 7-Eleven sinks its claws deeper into mobile with new marketing strategy

  July 13, 2012

  7-Eleven is continuing to incorporate mobile into its day-to-day initiatives with two new marketing campaigns that promote the company’s Slurpee beverages and encourage consumers to visit its locations to be rewarded.

• Starbucks spurs mobile payment growth with app extensions - Mobile Commerce Daily

  July 12, 2012

  Mobile Commerce Daily today - Starbucks spurs mobile payment growth with app extensions; Walgreens flexes mobile muscles, enables third-party photo-sharing apps to print-to-store.

• Taco Bell places QR codes at center of print campaign

  July 11, 2012

  Taco Bell is proving that QR codes continue to work in the company’s favor with a mobile-enabled print campaign that links consumers to recipes and information about its new product launch.

previous234567891011121314151617next