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Food and beverage

  • Coca-Cola uncaps mobile to reach mothers via interactive video, free call

    May 8, 2015

    In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video

  • Heineken uncaps augmented reality app for closer look at sustainability

    May 4, 2015

    Heineken is tapping augmented reality mobile application Blippar for a new digital campaign that offers consumers a look at beer's ingredients while stirring up interest in sustainability matters by asking users to snap a photo of a Heineken bottle to unlock exclusive content and create selfies to share across social media.

  • Chobani creates original score for emotional advertising on social media

    May 4, 2015

    Greek yogurt brand Chobani is rolling out the Love This Life campaign, which features short film-type ads throughout social media and leverages consumers’ draw to narrative and emotional content to further instill an authentic all-natural brand image.

  • McDonald’s beacon strategy pushes in-store conversion rate to 20pc

    May 1, 2015

    McDonald’s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, resulting in a conversion rate of 20 percent.

  • Doritos live streams chance-based game on Periscope

    April 29, 2015

    Frito-Lay's Doritos is raising the marketing stakes by hosting a chance-based game show on live-streaming service Periscope along with a team game on Twitter to promote its recently released Roulette chips and connect with a younger male demographic.

  • Coca-Cola connects with moms on mobile via fitness-tracking push

    April 23, 2015

    Coca-Cola is extending its presence in the mobile fitness space and bolstering its connection with mothers by joining drugstore chain CVS and Morris Media Network’s regional Parent magazine group in challenging families in three Southern states to track healthy lifestyle practices on a mobile-optimized Web site in exchange for prizes.

  • Starbucks’ experimental bent boosted by loyal following on mobile

    April 21, 2015

    Starbucks’ view of mobile as the future of retail, not just marketing, has earned it both users’ trust and the freedom to test new features, auguring well for its continuation as a dominant brand, a Mobile Marketer analysis shows.

  • PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace

    April 16, 2015

    NEW YORK – A PepsiCo executive at Forrester Research’s Forum for Marketing Leaders said the company has benefited by collaborating more often with the media and entertainment sectors as well as consumers and academia to meet the challenges of a dramatically reshaped marketplace and the accelerating evolution of industry.

  • Budweiser cooks up burgers-and-beer competition with mobile-optimized site

    April 8, 2015

    Budweiser is introducing consumers to its new national competition, the Bud and Burgers Championship, by leveraging a partnership with culinary expert David Chang and inviting users to nominate their favorite burgers by uploading a photo or video onto Budweiser’s mobile-optimized site to showcase why it is best paired with the brand’s beer.

  • Bud Light matches native video with Tinder to reach mobile daters

    April 6, 2015

    Anheuser-Busch’s Bud Light brand is leveraging native video in Tinder’s mobile dating application to promote the return of its Whatever, USA contest in which users get to show how ready they are to bring an up-for-anything attitude to a party town that will be created somewhere in the United States.

  • Thinking mobile keeps innovation bubbling at Coca-Cola

    April 1, 2015

    Coca-Cola clearly has one of the more successful programs for leveraging mobile to spread its message, but the brand's ability to continue along this vein could depend on the extent to which it improves management of its strategies in the wake of pulled campaigns and reports of poor user experiences, an analysis of the beverage maker’s mobile marketing strategy shows.

  • Medea Vodka lights up party with iBeacon-flavored bottle messages

    March 26, 2015

    Medea Vodka, known for its programmable LED displays integrated onto its bottles, is leveraging Apple’s iBeacon Bluetooth technology to let consumers program personal messages on bottles from mobile devices.

  • Ore-Ida taps Pinterest to inspire dinnertime conversation topics

    March 26, 2015

    Ore-Ida Potatoes is tapping Pinterest for a mobile-optimized, family-friendly campaign that aims to inspire bold dinner table conversations and also ramp up awareness of its Bold and Crispy fries, suggesting that Pinterest is still relevant for mobile marketers.

  • Reese’s scores with bracket-themed social promotion tied to mobile coupon

    March 25, 2015

    The Hershey Company’s Reese’s brand is driving sales and awareness of its candy products by teaming up with the National Collegiate Athletic Association to sponsor an annual College All-Star Game, and leveraging a bracket-themed promotion on social media to offer coupons for free items to mobile users.

  • Pepsi Challenge is updated with global reach in major social push

    March 12, 2015

    Pepsi is leveraging social in a new pop-culture-oriented version of the Pepsi Challenge to make a broader push across the global marketplace.

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