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Food and beverage

• Dunkin’ Donuts continues mobile push via location-based promotion - Mobile Commerce Daily

  September 7, 2011

  Mobile Commerce Daily today - Dunkin’ Donuts continues mobile push via location-based promotion; Sallie Mae mobile offering helps customers be financially responsible.

• Quaker uses QR codes to start dialogue for Nick Jonas promotion - Mobile Commerce Daily

  September 6, 2011

  Mobile Commerce Daily today - Quaker uses QR codes to start dialogue for Nick Jonas promotion; Allstate punts fans into games via mobile sweepstakes.

• Domino’s Pizza takes bigger slice of mobile pie via iPad app - Mobile Commerce Daily

  August 31, 2011

  Mobile Commerce Daily today - Domino’s Pizza takes bigger slice of mobile pie via iPad app; Zales aims to increase jewelry sales via mcommerce-enabled site.

• Grey Goose targets sports fans via US Open, SMS campaign

  August 30, 2011

  Vodka brand Grey Goose is engaging US Open fans and rewarding them with prizes via an SMS promotion.

• Dunkin' Donuts continues mobile push via targeted interactive campaign

  August 29, 2011

  Dunkin' Donuts is continuing to dip its toes in the mobile space via a targeted campaign that not only promotes its Coolatta drinks, but lets consumers find their favorite flavor.

• McDonald’s helps consumers make healthy choices via iPhone app

  August 29, 2011

  McDonald’s is helping consumers make informed choices based on their individual preferences via a new iPhone app.

• 7-Eleven drives in-store traffic via targeted mobile banner ads

  August 26, 2011

  7-Eleven is promoting its new fresh products through targeted mobile banner ads that help consumers find the nearest locations, as well as engage more with the brand.

• Wrigley’s rolls out mobile bar code initiative for back-to-school promotion

  August 26, 2011

  Wrigley’s chewing gum brand Orbit and Juicy Fruit is rewarding consumers and letting them unlock prize points and exclusive content via mobile bar codes implemented on its packages.

• Coca-Cola marries mobile, social in marketing initiative

  August 23, 2011

  Coca-Cola Co. is using mobile advertising to ramp up its Facebook presence and further engage beverage lovers with its brand.

• Evian boasts mobile presence via interactive campaign

  August 22, 2011

  Evian is raising its mobile profile via new targeted banner ads that lead users to videos, a mobile app and the company’s Facebook page.

• Nestle’s Hjem-IS bolsters engagement via mobile bar code implementation

  August 18, 2011

  Nestle’s ice cream company Hjem-IS has rolled out a mobile campaign that offers consumers coupons when they scan a QR code featured on its promotional materials.

• PepsiCo’s SoBe encourages beverage purchases via interactive rich-media mobile ad

  August 17, 2011

  PepsiCo’s SoBe is targeting men for its interactive “Try Everything” campaign that features supermodel Kate Upton and lets users try not to break their focus when competing in a staring contest with her.

• Taco Bell integrates QR codes on products to expand mobile reach

  August 9, 2011

  Fast food franchise Taco Bell is using QR codes on its fountain drink cups and big box packaging to offer exclusive MTV content to hungry consumers.

• Starbucks drives summer drink sales via targeted mobile campaign

  August 3, 2011

  Starbucks is proving once again that it is a force to reckon with in the mobile space via a new mobile campaign that lets consumers find their ideal summer refreshment.

• Hooters beefs up mobile database via SMS campaign

  August 2, 2011

  Restaurant chain Hooters of America is running a national mobile sweepstakes campaign that lets consumers enter for a chance to fly out and see Kenny Chesney’s concert in Boston.

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