January 18, 2017
The selfsame mainstream media that the president-elect disparages will be using the occasion of his inauguration as a litmus test for multiple mobile engagements, including the widespread adoption of 360-degree video.
May 10, 2016
Kansas City, MO is teaming up with Sprint to establish deeper relationships with visitors and residents through free Wi-Fi, smart streetlights and interactive kiosks, a push that could provide local businesses with new marketing opportunities.
March 4, 2016
The National Aeronautics and Space Administration is bringing the space age into the mobile era as astronaut Scott Kelly recounts firsthand his return from the International Space Station via a Live Story on Snapchat.
January 2, 2015
Nearly half the recipients of assistance from United States human services agencies would likely download and use a mobile application for obtaining services, reflecting mobile’s perceived edge in convenience over traditional human services mechanisms, according to an Accenture survey.
November 17, 2014
ABC News’ decision to send 10 million push alerts to users of its mobile application who had signed up for election night alerts paid off in increased engagement with the brand despite the risk of alienating consumers.
November 13, 2014
Last week’s midterm elections reveal that marketers in political contests have their work cut out engaging voters across a broad range of mobile platforms despite being able to leverage the technology in all aspects of a campaign.
November 3, 2014
Politicians can strengthen their power to reach voters by adding social media and texting to their marketing and campaigning mix, according to a new study.
October 20, 2014
The government of Oakland County, MI, is leveraging a mobile-optimized Web site to put a human face on county government while realizing significant cost-savings, earning it the title of Best on the Web for digital engagement.
September 8, 2014
Michigan, Missouri and Utah topped publisher e.Republic’s Digital States Survey in their use of digital technologies, including mobile, to serve residents and streamline operations.
Mobile Minutes: Tech versus fashion; Apps for water management; Students upstage colleges; Smartwatch showdown
August 29, 2014
Today in mobile marketing - Plugged-in over preppy: Teenagers favor tech over clothes; Mobile apps for California's drought, UK floods and India's drinking water; Student-built apps teach colleges a thing or two; Smartwatch showdown: Samsung and LG's new models
August 25, 2014
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any letter.
August 18, 2014
The United States Census Bureau is leveraging an interactive mobile quiz application to increase citizens’ knowledge of definitive U.S. population statistics.
February 27, 2014
Utah.gov has created the first transit-tracking application for Google Glass, enabling consumers to receive notifications and alerts about trains and buses via the device.
January 29, 2014
Recent revelations on the actions of the National Security Agency could add to the pressure that mobile developers are facing when it comes to standardizing security measures.
January 23, 2014
Last week the White House announced a new system of standardized hashtags to improve disaster response and recovery efforts, and The Weather Channel is now promoting the hashtags to expand its reach.