November 17, 2014
ABC News’ decision to send 10 million push alerts to users of its mobile application who had signed up for election night alerts paid off in increased engagement with the brand despite the risk of alienating consumers.
November 13, 2014
Last week’s midterm elections reveal that marketers in political contests have their work cut out engaging voters across a broad range of mobile platforms despite being able to leverage the technology in all aspects of a campaign.
November 3, 2014
Politicians can strengthen their power to reach voters by adding social media and texting to their marketing and campaigning mix, according to a new study.
October 20, 2014
The government of Oakland County, MI, is leveraging a mobile-optimized Web site to put a human face on county government while realizing significant cost-savings, earning it the title of Best on the Web for digital engagement.
September 8, 2014
Michigan, Missouri and Utah topped publisher e.Republic’s Digital States Survey in their use of digital technologies, including mobile, to serve residents and streamline operations.
Mobile Minutes: Tech versus fashion; Apps for water management; Students upstage colleges; Smartwatch showdown
August 29, 2014
Today in mobile marketing - Plugged-in over preppy: Teenagers favor tech over clothes; Mobile apps for California's drought, UK floods and India's drinking water; Student-built apps teach colleges a thing or two; Smartwatch showdown: Samsung and LG's new models
August 25, 2014
The United States Postal Service is introducing this fall a marketing promotion that attaches a digitally enabled icon to mail and is scanned through USPS’ AR mobile application, allowing marketers to mail an interactive experience along with any letter.
August 18, 2014
The United States Census Bureau is leveraging an interactive mobile quiz application to increase citizens’ knowledge of definitive U.S. population statistics.
February 27, 2014
Utah.gov has created the first transit-tracking application for Google Glass, enabling consumers to receive notifications and alerts about trains and buses via the device.
January 29, 2014
Recent revelations on the actions of the National Security Agency could add to the pressure that mobile developers are facing when it comes to standardizing security measures.
January 23, 2014
Last week the White House announced a new system of standardized hashtags to improve disaster response and recovery efforts, and The Weather Channel is now promoting the hashtags to expand its reach.
September 6, 2013
Washington's Ronald Reagan Building and International Trade Center is releasing a mobile application that will help its visitors access the building’s numerous events, restaurants and other offerings.
May 29, 2013
The White House is talking up a series of recent mobile initiatives designed to more efficiently and effectively connect Americans with government, including mobile security guidelines and a mobile application development program.
October 18, 2012
The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.
January 10, 2012
In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?