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• Texas Dept. of Transportation enlists mobile to discourage drinking and driving

  October 18, 2012

  The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

• Mobile will play pivotal role in 2012 political campaigns

  January 10, 2012

  In the 2008 presidential elections, President Obama’s campaign was applauded by mobile marketers for its use of SMS and mobile Web. But with an increase in consumer adoption and more companies incorporating mobile in the past three years, how will political candidates use the medium in the upcoming 2012 elections?

• USPS rounds out mobile offerings with BlackBerry app

  September 24, 2011

  The United States Postal Service is furthering its claim to make services available on every mobile platform with a BlackBerry application.

• Military.com increases pay-per-click landing-page conversions via mobile site

  July 29, 2011

  Military.com increased its pay-per-click landing page conversions by 70 percent after adding mobile-optimized pages.

• US Army expands commitment to potential recruits via mobile app, site

  March 2, 2011

  The United States Army is extending its commitment to engage potential recruits via an iPhone application and mobile-optimized site.

• FCC proposal to ban blocking of lawful content, apps on Web

  December 2, 2010

  A proposed framework from the Federal Communications Commission would prohibit the blocking of lawful content, apps, services and the connection of non-harmful devices to the network, per the agency's chief.

• SMS case study - Orange County Transportation Authority

  November 19, 2010

  See how the Orange County Transportation Authority used SMS to improve customer service and cut costs.

• Oklahoma offers state government information via Android app

  August 2, 2010

  The state of Oklahoma has extended its mobile offerings with an Android application that lets users access government information via their mobile device.

• Obama Administration supports 500 MHz of spectrum for wireless industry

  June 29, 2010

  The Obama Administration announced its support to free up 500 MHz of spectrum as part of its wireless broadband initiative.

• FCC plans to unleash additional spectrum for mobile broadband

  June 22, 2010

  The FCC announced a plan to increase value, use and investment in mobile satellite service bands with the goal of opening up more spectrum for mobile broadband.

• Have a safe, relaxing Memorial Day weekend

  May 28, 2010

  Mobile Marketer will not publish on Monday, May 30, in observance of Memorial Day. Thanks to all veterans for your service to our country.

• Consumers confused about early termination fees: FCC survey

  May 27, 2010

  An FCC survey showed that nearly half of mobile phone users who have plans with early termination fees do not know for how much they are accountable.

• Mobile Internet Content Coalition petitions FCC to promote open mobile Internet

  May 12, 2010

  The Mobile Internet Content Coalition, consisting of 4Info, Myxer and mobileStorm, is petitioning the FCC in support of opening up the mobile Internet.

• US Census 2010 mobile ads drive awareness, participation

  April 26, 2010

  The United States Census 2010 ran mobile ads in English and Spanish to raise awareness among African Americans and Hispanics.

• Government, nonprofits adopting mobile touch Web faster than commercial companies: Study

  April 13, 2010

  Government and nonprofit organizations are outpacing commercial companies in developing creative uses and services for the mobile touch Web, according to Taptu.

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