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Healthcare

• Mobile health app marketplace to take off, expected to reach $26B by 2017

  March 25, 2013

  Consumers are increasingly relying on mobile applications to help them manage their health and fitness, with the top 10 mobile health apps generating up to four million free and 300,000 paid downloads per day, according to research2guidance.

• Drugs.com leverages mobile to manage health records, information

  March 11, 2013

  Drugs.com has rolled out a mobile application that gives consumers and healthcare professionals quick access to medical information.

• Cigna introduces app to simplify health management for customers

  February 14, 2013

  Health insurance company Cigna has launched a mobile application to make it easier for customers to manage their health and related spending.

• Independence Blue Cross enhances customer service via mobile message board

  January 10, 2013

  Health insurance company Independence Blue Cross has launched a new smartphone service to help members manage their health care via a private, personalized message board.

• Senokot mobilizes print coupons with QR codes to drive sweepstakes entries

  August 14, 2012

  Senokot is using QR codes on print coupons to make it easier for newspaper readers to enter a sweepstakes promotion.

• Johnson & Johnson’s Janssen Healthcare Innovation drives consumer wellness via mobile

  July 30, 2012

  Johnson & Johnson subsidiary Janssen Healthcare Innovation has rolled out a mobile application to help remind consumers to take prescriptions.

• National Cancer Institute taps SMS to urge teens to quit smoking

  May 18, 2012

  The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

• Kimberly-Clark enlists QR codes to mobilize patient safety cause-marketing campaign

  March 14, 2012

  Kimberly-Clark is launching a QR code-enabled patient safety education program with Safe Care Campaign to make it easy for hospital patients and their families to access potentially life-saving information.

• Philips Healthcare generates 4,000 downloads of iPad app

  February 10, 2012

  Philips Healthcare is aiming to educate consumers on how to perform CPR via an iPad application that has been downloaded approximately 4,000 times.

• Tylenol relies on mobile to educate consumers on responsible dosage

  January 31, 2012

  Consumers can scan 2D codes on select boxes of Extra Strength Tylenol for access to dosing information and other helpful tools at the point of purchase.

• CVS/pharmacy boosts shopability of mobile site by enabling purchasing - Mobile Commerce Daily

  December 13, 2011

  Mobile Commerce Daily today - CVS/pharmacy boosts shopability of mobile site by enabling purchasing; Aloft Hotel tests holographic QR codes to enhance guest experience.

• Walgreens introduces mobile coupons to encourage shopping via apps - Mobile Commerce Daily

  November 18, 2011

  Mobile Commerce Daily today - Walgreens introduces mobile coupons to encourage shopping via apps; EBay interactive storefronts make it easy to donate via mobile.

• American Cancer Society rolls out mobile site to raise awareness

  October 10, 2011

  Nonprofit The American Cancer Society is raising awareness via mobile-optimized versions of the company’s Web sites.

• Walgreens: 25pc of online prescriptions filled via mobile app - Mobile Commerce Daily

  October 7, 2011

  Mobile Commerce Daily - Walgreens: 25pc of online prescriptions filled via mobile app; Valpak’s coupon mailer is refreshed with QR codes.

• Mobile increasingly affecting health industry: panelists

  June 21, 2011

  NEW YORK – Mobile is changing the way patients receive health care and will impact the way they are treated in the future, per executives at the 2011 Mobile Marketing Forum.

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