Healthcare
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Carestream Health rolls out mobile Web site
October 3, 2008
With healthcare professionals increasingly relying on handheld devices to access the Web, medical technology company Carestream Health launched a mobile version of its Web site.
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Texting can cause repetitive strain injuries: SpinVox
August 14, 2008
Voice-to-content messaging service SpinVox is attempting to relieve texters of physical strain with safety guidelines for frequent SMS.
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Diet.com gives consumers nutrition info via mobile
July 31, 2008
Online weight-loss support Web site Diet.com is providing its members a free service called Nutrition on the Go.
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HTH Worldwide debuts mobile health tool for travelers
July 18, 2008
Health and safety services company HTH Worldwide has introduced mPassport, a mobile health information tool for global travelers.
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Anthem Blue Cross and Blue Shield debuts in-network mobile search
July 10, 2008
Healthcare insurer WellPoint's Anthem Blue Cross and Blue Shield has introduced an online directory of in-network doctors and hospitals that is searchable via mobile devices.
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Verizon Wireless runs HIV awareness campaign via V Cast
June 24, 2008
Verizon Wireless has formed a partnership with the University of Georgia’s New Media Institute to raise awareness about the importance of HIV testing.
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Omnicom launches healthcare agency with mobile component
June 13, 2008
Omnicom Group’s Star Marketing agency launched a new healthcare shop to offer integrated programs across specialist relationship marketing disciples with mobile as a key component.
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Healthcare organizations use Clickatell SMS to deliver critical information
April 28, 2008
Clickatell has been chosen by healthcare organizations Cell-Life, ComplyRx and the National Health Service to provide mobile services that deliver critical medical information to mobile phones.
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Axe, Samsung, Westin, PowerAde use mobile to advance print ads
April 24, 2008
Axe, Samsung, Westin and PowerAde are dissatisfied with the lack of interactivity and measurable metrics associated with print campaigns.
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NCR targets healthcare market with self-service mobile option
April 7, 2008
Business technology giant NCR Corp. has introduced a new set of services that lets patients use their mobile phones to handle health-related matters.
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PatientKeeper, Sage Software target physicians on the move
February 26, 2008
PatientKeeper and Sage Software have partnered to provide physicians access to clinical and financial information on mobile devices.
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Rock band Rascal Flatts to promote milk on mobile
January 29, 2008
Milk does a body good. That is the precise message that country superstars Rascal Flatts are trying to get across to kids through the Milk Rocks campaign.
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RehabCare uses SMS application to recruit employees
January 10, 2008
When RehabCare realized it was in need of mobile expertise, the firm turned to Blast Companies.
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DrFirst enables e-prescribing on Apple iPhone
December 17, 2007
Electronic prescription services company DrFirst Inc. has modified its Web-based Rcopia system to be compatible with the small screens of mobile devices such as the Apple iPhone.
