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Healthcare

• Philips Healthcare generates 4,000 downloads of iPad app

  February 10, 2012

  Philips Healthcare is aiming to educate consumers on how to perform CPR via an iPad application that has been downloaded approximately 4,000 times.

• Tylenol relies on mobile to educate consumers on responsible dosage

  January 31, 2012

  Consumers can scan 2D codes on select boxes of Extra Strength Tylenol for access to dosing information and other helpful tools at the point of purchase.

• CVS/pharmacy boosts shopability of mobile site by enabling purchasing - Mobile Commerce Daily

  December 13, 2011

  Mobile Commerce Daily today - CVS/pharmacy boosts shopability of mobile site by enabling purchasing; Aloft Hotel tests holographic QR codes to enhance guest experience.

• Walgreens introduces mobile coupons to encourage shopping via apps - Mobile Commerce Daily

  November 18, 2011

  Mobile Commerce Daily today - Walgreens introduces mobile coupons to encourage shopping via apps; EBay interactive storefronts make it easy to donate via mobile.

• American Cancer Society rolls out mobile site to raise awareness

  October 10, 2011

  Nonprofit The American Cancer Society is raising awareness via mobile-optimized versions of the company’s Web sites.

• Walgreens: 25pc of online prescriptions filled via mobile app - Mobile Commerce Daily

  October 7, 2011

  Mobile Commerce Daily - Walgreens: 25pc of online prescriptions filled via mobile app; Valpak’s coupon mailer is refreshed with QR codes.

• Mobile increasingly affecting health industry: panelists

  June 21, 2011

  NEW YORK – Mobile is changing the way patients receive health care and will impact the way they are treated in the future, per executives at the 2011 Mobile Marketing Forum.

• Blue Cross Blue Shield helps consumers make informed health decisions via mobile app

  June 1, 2011

  Following the successful launch of its mobile-optimized site, Blue Cross Blue Shield of Florida is looking to provide members and non-members an enhanced experience via a new mobile application.

• Prescription giant Medco strengthens healthcare lead with mobile entry

  May 23, 2011

  Prescription management firm Medco Health Solutions is taking its first major step into mobile healthcare with the launch of the Medco Pharmacy application for Verizon Wireless BlackBerry and Android smartphones.

• MedAdherence connects doctors with patients via SMS program

  May 5, 2011

  MedAdherence is letting patients text message their doctors daily with blood sugar levels and receive advice back via SMS.

• Merck empowers cancer patients to manage health via mobile

  March 3, 2011

  Merck Oncology has rolled out iChemoDiary, a personal medical diary to let cancer patients record their chemotherapy schedule, treatments, medication and symptoms such as nausea and vomiting.

• UPMC Health Plan offers provider directory via mobile site

  December 29, 2010

  UPMC Health Plan is letting members and non-members access its provider directory via a mobile-optimized site.

• Weight Watchers rolls out interactive healthy cooking iPad app

  December 20, 2010

  Weight Watchers launched an iPad application called the Weight Watchers Kitchen Companion that gives users ideas for what to eat and how to cook it.

• Pfizer breaks mall-based mobile push for new Advil product launch

  November 22, 2010

  To help holiday shoppers breathe easier this season, Pfizer is promoting the launch of Advil Congestion Relief by offering a personal Black Friday shopper via a mobile sweepstakes.

• Mobile services poised to have significant impact on healthcare: study

  November 16, 2010

  A Euro RSCG Life 4D study found that the future is optimistic for mobile health and wellness smartphone applications.

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