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Walgreens: 25pc of online prescriptions filled via mobile app - Mobile Commerce Daily

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Walgreens: 25pc of online prescriptions filled via mobile app
With more than two million consumers enrolled in its Prescription Ready by Text program and over 25 percent of online prescriptions refills coming via its mobile app, Walgreens has hit the nail on the head with its use of mobile.
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Valpak?s coupon mailer is refreshed with QR codes
Hallmark Channel is teaming up with Valpak for direct mail sweepstakes that includes a QR code on Valpak?s signature blue envelope containing special offers and coupons.
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100pc of retailers to increase mobile investment in 2012: study
All of the largest retailers have mobile in the crosshairs and plan to increase their mobile investment for the upcoming year, according to a new report from BDO USA.
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Marc Brown Studios drive book sales via mobile apps
Publisher Marc Brown Studios, creator of the Arthur book series, is expanding its products to mobile to give children as many opportunities to read as possible.
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Marketers risk losing brand favorability with non-optimized mobile holiday emails ? Luxury Daily
Luxury Daily today - Marketers risk losing brand favorability with non-optimized mobile holiday emails; How to avoid turning the luxury brand into a commodity.
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3 strategies for brands to create SMS campaigns
The sheer size of mobile users makes a compelling argument that marketers cannot ignore. For example, there are now more than 2 billion mobile subscribers worldwide and 230 million in the U.S. alone.
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