UnitedHealthcare goes mobile
Medical insurance provider UnitedHealthcare has launched a mobile application meant to improve consumer access to health care.
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Johnson & Johnson ads in What to Expect app see 3 percent CTR
Johnson & Johnson?s mobile ads for its Head-to-Toe baby lotion within the What to Expect iPhone application are seeing a 3 percent click-through-rate.
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FreeRxReminder adds dose of mobile
FreeRxReminder.com has set out to leverage the ubiquity of mobile by offering prescription medication reminders via SMS
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Obama administration can use mobile to shape healthcare debate
The Obama administration used traditional marketing channels such as the Internet, email, events, print, telemarketing, outdoor, television, radio, public relations and door-to-door to propell Barack Obama to the American presidency. But it is mobile that brought the candidate closer to the people.
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Tylenol mobile campaign drives 3,000 app downloads
NEW YORK - Johnson & Johnson's McNeil Consumer Healthcare drove discovery of its free branded "Tylenol PM Sleep Tracker" iPhone application with a mobile campaign on AdMob's ad network, according to a presentation at digiday:Apps.
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