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MasterCard tests NFC payments at movie theaters - Mobile Commerce Daily

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MasterCard tests NFC payments at movie theaters
MasterCard is running an NFC pilot program at movie theaters in Australia that lets consumers pay for food and drink items via their mobile devices.
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Ace Hardware?s new SMS program helps customers prepare for bad weather
Westlake Ace Hardware, which operates 88 Ace Hardware stores in several states, is delivering weather-related text alerts and special offers to help its customers be prepared when bad weather hits.
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Weather Channel, Universal Studios mobile sweepstakes generates 4X as many entries as desktop
A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.
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Mobile has fewer fraudulent transactions than desktop: study
There are fewer fraudulent transactions in mobile compared with desktop , according to new data from ThreatMetrix.
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Saks CMO: Mobile, in-store experience to become more intertwined in 2012 ? Luxury Daily
Luxury Daily today - Saks CMO: Mobile, in-store experience to become more intertwined in 2012; Creating content is the new form of merchandising: WWD Digital Forum.
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Harnessing mobile trends, technology and tips from industry giants
More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.
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