Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Home furnishings

  • IKEA exec: Jumping quickly into new platforms can be detrimental

    June 10, 2015

    NEW YORK – An IKEA executive at the 2015 Integrated Marketing Week explained that the furniture retailer steers clear of jumping on board with a new platform for the sole reason that it could be the next big thing, but stressed that fearing new endeavors can be damaging as well.

  • Whirlpool fires up caring-centered social campaign ahead of Mother's Day

    April 27, 2015

    Home appliance brand Whirlpool is bringing corporate social responsibility to the forefront via a new social media campaign celebrating the ways that people care about each other by asking mobile users to upload acts of care using the #ItsAllCare hashtag.

  • West Elm stacks up Facebook ads with consumer-generated photos

    April 10, 2015

    Home furnishings retailer West Elm is one of the first brands to tap visual marketing platform Olapic’s new consumer-generated Facebook advertisements, which enables marketers to grab user photos from Instagram and other social networks in retargeting and display ads to bolster performance.

  • Miracle-Gro plants garden of emojis to attract millennial customers

    March 24, 2015

    Miracle-Gro is creating what it calls the world’s biggest crowdsourced garden built entirely from plant and flower emojis to celebrate spring and reach millennial buyers of its garden and landscaping products.

  • IKEA’s powered furniture line gives mobile users a charge

    March 3, 2015

    IKEA is bringing out a line of furniture with built-in wireless chargers to increase convenience for connected consumers who weary of looking for a charger and the attendant charging-cable mess.

  • Dezign with a Z builds brand with mobile-optimized email newsletters

    February 20, 2015

    Wall décor retailer Dezign with a Z recently began optimizing its email newsletters for mobile devices in a move designed to help the brand reach more consumers who are on-the-go and checking their email through a smartphone.

  • Dunn-Edwards brushes up mobile strategy with color-matching app

    January 9, 2015

    Color brand Dunn-Edwards Paints is attempting to stay competitive in the digital paint sector with its new InstaColor mobile application and ColorView rendering tool, which allow users to test paint swatches on uploaded photos of their rooms.

  • Allstate’s Aware Share campaign encourages safe social sharing

    January 5, 2015

    Allstate Insurance is promoting its home insurance offerings with a new initiative starring its Mayhem character in Tweets intended to make consumers aware of how what they post on social media sites could make them vulnerable to being robbed.

  • LG products to integrate with Line app for broad control

    December 31, 2014

    LG Electronics is integrating its HomeChat products with mobile messaging application Line to let customers communicate with and control its products, including appliances, air solutions and home entertainment devices, pointing to the increasing number of capabilities that the mobile channel enables.

  • Porch app builds bond between homeowners, professionals

    December 15, 2014

    Porch’s new app that lets homeowners connect with professionals and a pilot program that lets pros accept small job requests reflects its effort to capitalize on consumer demand for quick service accelerated by the mobile mind shift.

  • IKEA builds second-screen campaign for real-time dialogue about mealtime

    October 21, 2014

    IKEA is using a second-screen campaign to get in front of families when they have reunited at the end of the day and insert the brand into the conversation about mealtime.

  • Zazzle taps personalized messaging to drive mobile engagement

    October 7, 2014

    LITCHFIELD PARK, AZ – A Zazzle executive at the Mobile Shopping Summit 2014 said connecting the user experience across devices is causing consumers to continue engagement with the online retailer.

  • Marketers seek to score with mobile NFL tie-ins

    September 5, 2014

    Marriott International, Google, hhgregg and Cambell Soup are among the brands injecting more mobile marketing into their National Football League tie-ins as the season gets under way this week.

  • US-Mattress banks on segmentation to target mobile emails

    August 12, 2014

    PHILADELPHIA - US-Mattress is seeking to improve the segmentation of its email marketing campaigns, which should help the furniture retailer better direct those shoppers who open them on mobile devices toward an information site as opposed to the ecommerce portion of the site.

  • Home furnishings category is ripe for Uber-like disruption

    August 7, 2014

    The home furnishings category is ripe for disruption as current online customer experiences lack innovation while the Uber of home furnishings that leverages mobile for a brand-new customer experience has yet to emerge, according to new equity research from Wells Fargo Securities and Fluid.

please click here to download now!