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Legal/privacy

  • Google ordered to pay $85M in patent suit about push notifications

    March 24, 2014

    A jury wants Google to pay $85 million in damages to SimpleAir in an ongoing case that points to the increasingly important role of push notifications for mobile.

  • Venable attorney claims marketers must balance privacy concerns with consumer needs

    March 14, 2014

    NEW YORK - A Venable attorney speaking at the fifth annual Mobile Marketing Day said that while data privacy and security are important concerns for consumers and regulators, there is also a need for more relevant advertising, forcing marketers to balance these issues.

  • Facebook, WhatsApp deal hits roadblock as privacy groups file FTC complaint

    March 7, 2014

    Two privacy groups are asking the Federal Trade Commission to halt Facebook's acquisition of WhatsApp, alleging it constitutes an unfair and deceptive trade practice by violating the messaging app's users' understanding of their exposure to online advertising.

  • Location tracking opt-out could land big blow to retail technology

    February 19, 2014

    A new opt-out Web site for indoor mobile location tracking could land a big blow to the companies focused on improving the in-store shopping experience by gleaning insights from smartphone-wielding shoppers.

  • Is the iBeacon party over before it even starts?

    February 11, 2014

    The rhetoric around geolocation data is quickly heating up on both sides, with leading marketers investing more in acquiring and leveraging this customer information at the same time that some sort of regulatory action looks increasingly like a possibility.

  • Mobile marketers forced to choose between security and convenience

    January 21, 2014

    Recent developments such as the Target and Neiman Marcus data breaches as well as vulnerabilities uncovered in Starbucks’ payments application point to how mobile is making it harder for companies to protect their customers’ private information while simultaneously delivering engaging experiences.

  • Apple settlement reflects FTC's struggle to keep up with mobile

    January 16, 2014

    NEW YORK - A Kelley Drye & Warren attorney at Mobile FirstLook: Strategy 2014 said that Apple’s settlement with the Federal Trade Commission for in-app purchases was not a surprise as regulators struggle to keep pace with how quickly mobile is evolving.

  • Kids' brands flout mobile privacy months after COPPA update

    December 20, 2013

    The Hello Kitty Carnival mobile application and the Marvelkids.com Web site are being called out for not getting parents’ approval before collecting children’s private information in the first big complaint with the Federal Trade Commission since new privacy protection rules for mobile apps went into effect in July.

  • IOS threatened after court dismisses Apple's suit to protect developers

    October 3, 2013

    The recent dismissal of Apple’s suit intended to protect developers from what it claims are unwarranted patent fees threatens to cut into developers’ profitability and, therefore, the vibrancy of the iOS ecosystem.

  • Mobile gaming apps spy on users to drive revenue: report

    August 30, 2013

    Mobile gaming apps are routinely tracking users without their permission to gather real-time data, optimize the experience and drive in-app purchases, according to new report from the Center for Digital Democracy.

  • SMS marketing to get a boost from dismissal of pivotal law suit

    August 19, 2013

    In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by The New York Times, JCPenney and others because of their use of hyperlinks in text messages.

  • Samsung import ban presents no easy fix

    August 13, 2013

    If Samsung is expecting the White House to veto a new product ban just like it recently did for Apple, it could end up disappointed, and face significant marketplace issues.

  • Some mobile patents lose bite as competitive weapon

    August 6, 2013

    The veto of an import ban on older models of the iPhone is likely to deter some companies from bringing patent infringement cases in the competitive smartphone category. However, opinions are split on whether this will hinder or spur innovation.

  • DAA extends data collection self-regulatory program to mobile apps

    July 25, 2013

    The Digital Advertising Alliance is hoping to take its success with a self-regulatory program for the Web and translate it for mobile applications to ensure greater transparency and consumer control in how sensitive data is collected.

  • Amazon prevails in battle with Apple, can legally use “app store”

    July 10, 2013

    Apple has given up its fight to claim exclusive rights to use the term “app store,” paving the way for Amazon and possible others to legally use the increasingly common name for a mobile application marketplace.

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