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Marketing

• MMA rolls out new services to help marketers standardize mobile advertising

  February 10, 2012

  The Mobile Marketing Association has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns.

• Holly Hunt ups customer-client interaction with mobile connectivity - Luxury Daily

  February 10, 2012

  Luxury Daily today - Holly Hunt ups customer-client interaction with mobile connectivity; Gucci leads luxury industry with shoppable video strategy.

• Uptick in mobile ads gives rise to exchange-traded media: panel

  February 10, 2012

  NEW YORK – As mobile rich media placement grows, so does the volume of data, giving rise to mobile ad exchanges that offer a real-time bidding environment.

• 41pc of Super Bowl ad searches came from mobile: Google

  February 9, 2012

  Mobile search proved to be effective during this week’s Super Bowl XLVI with a whopping 41 percent of searches around the game’s Super Bowl advertisements coming from mobile devices, according to findings from Google.

• Hair Club sees 30:1 ROI from mobile advertising

  February 9, 2012

  Hair-loss solution Hair Club claims to have a 30:1 ROI after using mobile to entrench its brand into the digital world.

• 21pc of mobile phone owners use apps monthly: study

  February 9, 2012

  Twenty-one percent of mobile phone users interact with an application and 15 percent of consumers download an app on a monthly basis, according to a new report from Forrester Research.

• Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads - Luxury Daily

  February 9, 2012

  Luxury Daily today - Vertu taps Vogue, Net-A-Porter for geo-targeted mobile ads; Using in-store technology to enhance the luxury retail experience.

• Why mobile TV is the linchpin for advertising success

  February 8, 2012

  For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

• How to make the most of a mobile banner ad - Luxury Daily

  February 8, 2012

  Luxury Daily today - How to make the most of a mobile banner ad; Making TV ads more effective for luxury brands.

• Mobile passes and fails during Super Bowl XLVI

  February 7, 2012

  While advertisers such as Pepsi and Bud Light shined with well-executed mobile marketing campaigns during Super Bowl XLVI, others including H&M and Doritos could have engaged more viewers if they included a mobile call to action.

• L'Oreal bar code effort in NY taxis lets passengers shop looks - Mobile Commerce Daily

  February 7, 2012

  Mobile Commerce Daily today - L'Oreal bar code effort in NY taxis lets passengers shop looks; Urban Outfitters mobile-activates print catalog to drive sales.

• Lexus uses mobile site to flaunt Enform updates - Luxury Daily

  February 7, 2012

  Luxury Daily today - Lexus uses mobile site to flaunt Enform updates; David Yurman stretches confines of traditional love for Valentine’s Day contest.

• Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

  February 6, 2012

  Wonderstruck Taylor Swift has partnered with Macy’s to promote Taylor Swift's debut fragrance via a new campaign that includes a mobile augmented reality application.

• Facebook must monetize mobile or risk shrinking revenues

  February 3, 2012

  While Facebook sees mobile as critical to its future growth, the growing number of people accessing the social network via mobile devices could negatively impact its advertising revenue unless it is able to begin monetizing its mobile usage.

• 56pc of smartphone owners plan to use device during the Super Bowl: IAB

  February 3, 2012

  Fifty-six percent of smartphone owners said they planned to use their device while watching the Super Bowl XLVI, according to a new report from IAB.

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