Marketing
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Mobile data collection increases, raising new privacy concerns
May 23, 2013
With everyone from wireless carriers to the latest and greatest smartphone application tracking user behavior and trying to sell the data, mobile is proving to be a treasure trove of customer information. But not all data is created equal, at least on the privacy front.
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Tablets should be used to enhance discovery, depth of messaging: Forrester report
May 23, 2013
Brands are embracing tablet marketing because it enables them to engage with influential customers who spend less time on PCs and print media. However, for an effective strategy brands need to make sure they understand the difference between tablets and smartphones.
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Pandora makes mobile streaming more social with Facebook integration
May 23, 2013
Pandora is rolling out a new Facebook application that integrates with the company’s mobile applications and Web site to let consumers share their favorite music.
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Forrester exec: Future of mobile development hinges on context
May 23, 2013
LAS VEGAS - A Forrester executive at the CTIA 2013: Mobile Marketplace conference said that the future of mobile development is about more than just adapting to smaller screens, different programming languages and new operating systems.
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Jamba Juice rolls out mobile payments more broadly following successful pilot - Mobile Commerce Daily
May 23, 2013
Mobile Commerce Daily today - Jamba Juice rolls out mobile payments more broadly following successful pilot; Timberland, Kenneth Cole, Alex and Ani dole out targeted, in-store mobile offers.
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New Belgium nails down on mobile video, social for seasonal campaign
May 23, 2013
New Belgium is banking on mobile as a way to connect with beer fans this summer with a campaign that comprises video advertising and photo sharing.
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Four Seasons’ Beverly Wilshire enhances guest experience via mobile app - Luxury Daily
May 23, 2013
Luxury Daily today - Four Seasons’ Beverly Wilshire enhances guest experience via mobile app; Leveraged buyout of Saks to weigh on future owner's intentions.
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Is Google’s enthusiasm for mobile hardware waning?
May 22, 2013
With Google not introducing any hardware at its annual conference last week, this raises the question of what role hardware can or should play for the company going forward.
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Yahoo pushes mobile storage, cross-screen usage to boost Flickr
May 22, 2013
Yahoo is positioning its new Flickr Android application and Web site to more closely resemble the design principles that made Instagram a hit. However, Flickr has also been updated with significantly more storage, which could give it an edge in the free mobile photo app space.
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Mobile POS deployments appear to be slowing: report - Mobile Commerce Daily
May 22, 2013
Mobile Commerce Daily today - Mobile POS deployments appear to be slowing: report; Target exec: Data, multichannel approach help define new, exciting customer shopping experience.
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Apple customers not as satisfied with iPhone: report
May 22, 2013
The latest sign that Apple may be losing some of its cache with consumers is a small drop in customer satisfaction levels in the mobile phone category.
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Chanel improves digital brand experience with mobile site - Luxury Daily
May 22, 2013
Luxury Daily today - Chanel improves digital brand experience with mobile site; Prada’s brand value rose 63 percent year-over-year: report.
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Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising?
May 21, 2013
It is no secret that Yahoo needs some mobile mojo. While yesterday’s $1.1 billion deal for Tumblr comes with a good-sized audience of smartphone and tablet users, the microblogging site’s mobile advertising know-how may be just as thin as Yahoo’s.
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Pinterest courts The North Face, Modcloth with new mobile sharing tool
May 21, 2013
The North Face, Modcloth and Fotopedia are among a handful of brands trying out a new Pinterest feature that lets consumers pin items directly from mobile applications to Pinterest boards.
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1800Flowers relies on mobile advertising to bolster sales
May 21, 2013
1800Flowers is turning to mobile advertising again to promote its express deals and increase sales.






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