Target tests mobile loyalty app to drive in-store purchases
Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.
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Expedia.ca competes in tight mobile travel sector with loyalty program
Expedia.ca, the Canadian branch of the travel conglomerate, is ramping up to drive sales of hotel rooms, trip packages, car rentals and other leisure activities by enticing consumers to join mobile-optimized loyalty platform Expedia+, a tactic that is imperative for any travel marketer.
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Starbucks partners with Concur to bridge business expenses, mobile rewards
Starbucks is extending its expertise in mobile payments to business travelers through a new partnership with expense reporting system Concur.
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Grow Financial leverages Apple Pay to lure younger customers on mobile
Grow Financial Federal Credit Union has integrated with Apple Pay, as it reaches out to a growing number of consumers banking on mobile, especially younger customers, with enhanced payment information protection services.
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