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Webinar on April 9: Beyond push: Using in-app campaigns to reach the brand's entire app audience


Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, April 9 focused on how brands and retailers can use in-app campaigns to reach their entire app audience. Speakers include senior executives from ABC News Digital and Urban Airship.

Now that mobile has firmly established itself as the preferred way that consumers want to interact with brands, marketing teams need a sure-fire way to communicate with their entire app audience. Push notifications provide a great way to let users know about new promotions and offers to get users back into the app, but are only seen by about half of the audience. How do marketing teams let their users know about new features, customer service messages or news about the app that is vital to helping their users get the most out of it? 

This webinar will explain how brands can use in-app campaigns as well as new lifecycle marketing capabilities that allow them to message users based on their history with the app. It all leads to better communication, more app adoption and a larger audience. 

The webinar is one in a series produced by Mobile Marketer to inform and educate retailers, brands, agencies, publishers and marketers on mobile advertising, marketing and media. 

WEBINAR AGENDA 

Topic 

Date and time 
Thursday, April 9 at 2 p.m. to 3 p.m. EDT 

Sponsor 
Urban Airship 

Focus 
Using in-app campaigns to let brands target users based on their app history 

Themes 
How to use in-app campaigns and lifecycle lists 
Best practices on when to use push notifications and in-app messaging 
Messaging campaign ideas for new users, active and in-active users 
Use cases and practical ideas brands can put into use in the next 30 days 

Panelists 
Peter Roybal, head of mobile product, ABC News Digital
Stephanie Capretto, digital strategist, Urban Airship
Bill Schneider, director of product marketing, Urban Airship 

Moderator 
Chantal Tode, senior editor, Mobile Marketer and Mobile Commerce Daily 

Attendees to the webinar can request a copy of the deck.