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The North Face pinpoints mobile as rainmaker but storm clouds loom - Mobile Commerce Daily

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The North Face pinpoints mobile as rainmaker but storm clouds loom
While The North Face is likely to drive traffic into its stores with a new campaign that leverages how consumers use their smartphones throughout the day for checking the weather, the effort?s use of long codes could be risky.
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Burger King cooks up personalized experiences on new responsive site
Burger King in Canada is extending its focus on letting customers customize meals with a new mobile-friendly Web site featuring a personalized interactive nutritional calculator.
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Frank & Oak grabs viewers with mcommerce-enabled interactive video ads
Modasuite?s online men?s retailer Frank & Oak is rolling out new digital ads that allow users to purchase through the video content on mobile devices.
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StubHub exec: Increased mobile focus will amplify user experience
NEW YORK ? A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand?s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.
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