The North Face pinpoints mobile as rainmaker but storm clouds loom - Mobile Commerce Daily
The
North Face pinpoints mobile as rainmaker but storm clouds loom
While The North Face is likely to drive traffic into its stores with a new
campaign that leverages how consumers use their smartphones throughout the day
for checking the weather, the effort?s use of long codes could be risky.
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Burger
King cooks up personalized experiences on new responsive site
Burger King in Canada is extending its focus on letting customers customize
meals with a new mobile-friendly Web site featuring a personalized interactive
nutritional calculator.
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Frank
& Oak grabs viewers with mcommerce-enabled interactive video ads
Modasuite?s online men?s retailer Frank & Oak is rolling out new digital
ads that allow users to purchase through the video content on mobile devices.
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StubHub
exec: Increased mobile focus will amplify user experience
NEW YORK ? A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the
brand?s increased dedication to mobile this year, as 50 percent of transactions
involve a mobile device or the StubHub application, prompting the company to
explore strategies such as geo-fencing and co-branded landing pages.
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