Amazon pushes mobile product-ordering convenience with Dash service - Mobile Commerce Daily
Amazon
pushes mobile product-ordering convenience with Dash service
Amazon?s testing of its Dash push-button household item-ordering service may
meet consumers in their moment of need but miss the mark with those who rarely
wait to the last minute to replenish supplies of essential goods such as toilet
paper.
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Papa
Murphy?s heats up revenue-driving SMS program with personalized messages
Pizza chain Papa Murphy?s is stepping up efforts to integrate mobile with
in-store promotions via more personalized text alerts and incentivized calls to
action at more than 1,400 locations.
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Heineken
Light uncaps money back guarantee via mobile-optimized site
Heineken Light is driving sales of its low-calorie light lager by leveraging a
mobile-optimized site with campaign videos featuring actor Neil Patrick Harris,
and offering customers a money-back guarantee if their beer purchase does not
satisfy their taste buds.
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Wyndham?s
flat night redemption rates could change mobile rewards platforms
Wyndham Hotels is celebrating the revamping of its mobile loyalty program by
offering members a flat redemption rate for free hotel stays alongside an
updated version of its mobile application, suggesting that hotel brands must
offer more readily accessible rewards to drive commerce.
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