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Is app-free mobile loyalty the way of the future? - Mobile Commerce Daily

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Is app-free mobile loyalty the way of the future?
Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.
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Carrefour?s 400pc mobile app engagement jump proves beacons? supermarket potency
Multinational retailer Carrefour recently saw a 400 percent increase in mobile application engagement thanks to beacons, pointing to the technology?s ability to significantly influence shoppers when paired with mobile coupons in a supermarket setting.
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Express focuses on customer service with Apple Pay
Express is joining the growing list of retailers to roll out Apple Pay in bricks-and-mortar stores in an attempt to further develop customer service by offering a faster checkout and shorten purchasing lines.
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