Snapchat invests in Spring to capitalize on social commerce growth - Mobile Commerce Daily
Snapchat invests in Spring to capitalize on social commerce growth
Snapchat combines mobile messaging and mobile commerce with its reported recent
investment in shopping application Spring, capitalizing on the growing
popularity of conversational commerce.
Please
click here to read the entire story on Mobile Commerce Daily
Dunkin? Donuts tries to freeze out competition with Coolatta
mobile game
Dunkin? Donuts addresses consumers? summertime infatuation with baseball, cool
drinks and free stuff in a new mobile game giving residents of Massachusetts
and New Hampshire a chance to win daily prizes by ?scratching? off a virtual
Mango Passion Fruit Coolatta drink.
Please
click here to read the entire story on Mobile Commerce Daily
7-Eleven uncaps loyalty convenience with QuickScan devices
Convenience store chain 7-Eleven is ramping up its mobile loyalty platform
abroad by rolling out handheld QuickScan devices in Philippines
bricks-and-mortar locations to read bar codes on consumers? smartphones and
enable them to redeem their rewards more quickly, proving that mobile loyalty
is king when it comes to food and beverage marketers.
Please
click here to read the entire story on Mobile Commerce Daily
Restaurant Equippers cooks up mobile site to showcase top brands
Restaurant Equippers, a restaurant supplier that sells top brands such as
Rubbermaid and KitchenAid, has launched a mobile site that lets users shop for
and purchase products through an interface that aims to deliver a better mobile
consumer experience and maximize conversation rates.
Please
click here to read the entire story on Mobile Commerce Daily