TGI Fridays is encouraging customers to share the casual dining chain?s burgers with friends by making a purchase in-store, entering the receipt code onto a mobile-optimized site and sharing an offer for a free burger across social media networks that can only be redeemed by the first recipient to claim it. 
Please click here to read the entire story on Mobile Commerce Daily

With the number of millennials recently surpassing baby boomers in the United States, it is not surprising that new research released today pinpoints millennial moms as the largest group of consumers reachable via beacon proximity engagements in-store.

McDonald?s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.

As accessories retailer Claire?s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.
Please click here to read the entire story on Mobile Commerce Daily

Beauty retailer Ulta has created a virtual version of the Truth or Dare game to generate hype around its introduction of Urban Decay?s popular Naked Palette while providing a unique take on the typical social media contest.