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Mobile payments leap forward but fall short on benefits for merchants - Mobile Commerce Daily

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Mobile payments leap forward but fall short on benefits for merchants
Last week saw a number of significant mobile payments announcements as multiple platforms laid the groundwork for more seamless purchasing experiences but still fell short of mobile payments? full potential.
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Wendy?s catches up on mobile ordering frenzy with Frosty incentives
The Wendy?s Company is aiming to pull mobile-savvy consumers away from its fast food competitors by beginning testing of a mobile ordering application in Phoenix and offering users a Frosty incentive.
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Yiftee ramps up retailer sales and consumer convenience via Twitter gift cards
Digital gifting company Yiftee is allowing brands and retailers to reward their loyal followers with egifts via Twitter, increasing sales and securing devoted customers.
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Minyard Sun Fresh Market adds mobile circulars, coupons to shoppers? carts
Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers? smartphones to ramp up the in-store experience.
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