Mobile payments leap forward but fall short on benefits for merchants - Mobile Commerce Daily
Mobile payments leap forward but fall short on benefits for
merchants
Last week saw a number of significant mobile payments announcements as multiple
platforms laid the groundwork for more seamless purchasing experiences but
still fell short of mobile payments? full potential.
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Wendy?s catches up on mobile ordering frenzy with Frosty
incentives
The Wendy?s Company is aiming to pull mobile-savvy consumers away from its fast
food competitors by beginning testing of a mobile ordering application in
Phoenix and offering users a Frosty incentive.
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Yiftee ramps up retailer sales and consumer convenience via
Twitter gift cards
Digital gifting company
Yiftee is allowing brands and retailers to reward their loyal followers with
egifts via Twitter, increasing sales and securing devoted customers.
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Minyard Sun Fresh Market
adds mobile circulars, coupons to shoppers? carts
Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to
roll out digital weekly circulars, personalized deals, product information and
rewards to customers? smartphones to ramp up the in-store experience.
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