Why 40pc of independent retailers will not provide contactless payment
Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not asking for it, with over 40 percent of businesses uninterested in ever introducing contactless payment options, according to a report by Lightspeed POS.
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Macy?s Fashion Week microsite could hamper sales without better optimization
Macy?s is providing Fashion Week attendees with the ability to purchase new looks instantly as they are modeled on the runway via a new microsite accessible on smartphones, but its lackluster optimization could frustrate users seeking to make a purchase.
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Loft unzips in-store traffic with coupon tease on Instagram
Ann Inc.?s Loft tapped Instagram to post a summery image enticing its New York City-based fans to flock to their nearest store to receive a $10 off coupon, proving that social media is effective for dispersing news of limited-time offers.
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