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Tag Heuer embraces “luxury codes of tomorrow” via smartwatch and see-now, buy-now - Luxury Daily

Tag Heuer Connected Modular 45

Tag Heuer Connected Modular 45

Personalized ecommerce engagement drives in-store sales
Having one-to-one client interactions online can translate directly to bricks-and-mortar spending, according to new data from Salesfloor.
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Tag Heuer embraces “luxury codes of tomorrow” via smartwatch and see-now, buy-now
LVMH-owned watchmaker Tag Heuer is honoring horological tradition with the introduction of a truly modular smartwatch, the Connected Modular 45.
Click here to read the entire article on Luxury Daily

Hugo Boss gives consumers confidence to break out of comfort zones
German fashion label Hugo Boss is creating a movement in a fragrance campaign that calls for seizing the day.
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Lancel lays out handbag relationship rules in humorous shorts
Richemont-owned accessories label Lancel is focusing on the emotional bond between woman and handbag in a playful push for its June collection.
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Colette presents unique interpretation of a day at the beach
Paris-based retailer Colette is commemorating a momentous occasion with an artful approach to a day at the beach, entwining its brand with innovation and art.
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Ferrari memorializes 70 years with fan-driven initiatives
Italian automaker Ferrari is celebrating the anniversary of the first time its engine started with a special limited-edition, an interactive digital port, a reenactment and a string of events.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Click here to read the entire article on Luxury Daily

Manolo Blahnik, Dolce & Gabbana, Brioni and Neiman Marcus – Live news
Luxury Daily's live news from March 14 - Manolo Blahnik teams with Moda Operandi for autumn 2017 collection pre-orders; Dolce & Gabbana plays off Game of Thrones character dynamic for The One; Brioni reaffirms bond to legendary men with Samuel L. Jackson-fronted effort; Will Hudson’s Bay Co. come to Neiman Marcus’ aid?
Click here to read the entire article on Luxury Daily

Balmain, Chloé, BMW and creative directors – News briefs
Today in luxury marketing - Balmain terminates Inter Parfums fragrance license; Why Natacha is Chloé's chosen one; BMW being probed by US over car leases to military members; Who needs creative directors?
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Why brands must develop creative as a scalable layer
Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered.
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Who really owns the buying experience?
Experiences are the new common currency of shopping.
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Related content: Marketing, luxury, luxury marketing, Luxury Daily

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