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Veuve Clicquot’s pay-to-play social strategy yields category’s best returns: L2 - Luxury Daily

Image courtesy of LVMH-owned Veuve Clicquot

Image courtesy of LVMH-owned Veuve Clicquot

Luxury brands falter with young millennials: report
While luxury lifestyle brands are not seeing any setbacks from their lack of empathizing with younger millennials right now, it will not be long before these brands start to see effects as the group ages.
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As part of Luxury Daily’s evolution to a paid-subscription model, we invite you to subscribe to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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Zegna’s new bespoke service relies on attention to detail for intrinsic luxury
Italian menswear label Ermenegildo Zegna is strengthening its bond with its discerning male clientele through the launch of the Bespoke Atelier.
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Gucci puts focus on female photography in editorial exhibits
Italian fashion house Gucci is translating creative director Alessandro Michele’s A Magazine Curated By issue to a new medium through a trio of exhibitions.
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Veuve Clicquot’s pay-to-play social strategy yields category’s best returns: L2
Although major Champagne brands are visible on social media platforms, the category lacks the investment of other spirits and luxury goods players needed for worthwhile engagement, according to a new report by L2.
Click here to read the entire article on Luxury Daily

Bugatti pushes its Chiron into the water
French automaker Bugatti is demonstrating the pull automakers have in the yachting industry with a limited-edition vessel to start off its partnership with yacht manufacturer Palmer Johnson.
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Jumeirah exchanges loyalty points for high-end goods
Jumeirah Hotels & Resorts has responded to guests’ hankering for options by expanding how loyalty points can be redeemed.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Click here to read the entire article on Luxury Daily

Ferragamo, Sotheby’s, Lexus and Breguet – Live news
Luxury Daily's live news from March 15 - Ferragamo plans seasonal buy-now, wear-now retail approach; Sotheby’s responds to growing Middle Eastern clientele with Dubai gallery; Lexus gets into March Madness to drive brand awareness; Breguet hires from Chanel for presidential position.
Click here to read the entire article on Luxury Daily

The ultrarich, Elie Saab, Canada Goose and Audi – News briefs
Today in luxury marketing - Luxury firms lavish even more attention on the ultrarich; Elie Saab sets a new course in New York; Canada Goose and its $900 coats end drought of luxury-goods IPOs; Audi searched by German police in Dieselgate swoop.
Click here to read the entire article on Luxury Daily

5 stats from Criteo’s latest state of cross-device commerce report
Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce.
Click here to read the entire article on Luxury Daily

Careful what data you ask for
There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them.
Click here to read the entire article on Luxury Daily

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Related content: Marketing, luxury, luxury marketing, Luxury Daily

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