Marketing
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Telnic to launch new .tel domain for marketers
November 25, 2008
Registry operator Telnic will next week launch a new .tel platform that won’t require a Web site and is optimized for mobile delivery with even less code than a small-screen-formatted site.
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Yankee Group names best sites for mobile
November 24, 2008
The launch of full-featured, Web-enabled phones such as the Apple iPhone and T-Mobile Android-backed G1 has raised consumer expectations in terms of experience on mobile Web sites.
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Hyperfactory taps Publicis exec for brand, agency relations
November 24, 2008
The Hyperfactory hired Angela Steele as senior vice president and global strategist to drive relationships with premium brands and agency partners.
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Pizza Hut, others run advertiser-sponsored offers on Alltel idle screen
November 21, 2008
Alltel Wireless has launched a new advertiser-supported service that delivers content to the mobile phone’s idle screen.
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Yahoo broadens mobile search footprint with T-Mobile deal
November 21, 2008
Online and mobile media giant Yahoo Inc. increased its mobile search footprint by becoming the exclusive search service on T-Mobile USA Inc.’s new web2go browser for the mobile phone.
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Mobile marketers react to economic slowdown: Part VII
November 21, 2008
This is the seventh part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?
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Mobile widget maker Zumobi launches social-app blender
November 21, 2008
Mobile widget maker Zumobi has launched Ziibii, an Apple iPhone application that blends various social media applications on the Web.
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Seven big brands use Air2Web for mobile campaigns
November 21, 2008
AT&T, Starbucks, Domino's Pizza, Aflac, The Weather Channel, Traffic.com and Discover Card are using Air2Web tool to better engage their audiences.
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Mobile ad network Apptera gets $10.5M in funding
November 20, 2008
Apptera, a voice and visual mobile ad network, has won $10.5 million in extra funding to help the company push forward in the mobile advertising space.
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Mobile campaign for Halloween attraction claims 57 percent opt-in
November 20, 2008
Annual Halloween attraction Scream Country Haunted Forest used mobile to create awareness and generate hype around the event this year.
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Apple iPhone users more open to mobile ads than other smartphone users: Study
November 20, 2008
TNS Compete has unveiled Smartphone Intelligence, highlighting findings from the service’s inaugural survey analyzing the secrets of the iPhone’s success.
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Mobile marketers react to economic slowdown: Part VI
November 20, 2008
This is the sixth part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?
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Bango combines mobile Web with Omniture wired Web analytics
November 19, 2008
Mobile analytics and billing company Bango has entered into a partnership to allow marketers to access wired and mobile Web metrics and data through a single console.
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Mobile marketers react to economic slowdown: Part V
November 19, 2008
This is the fifth part of a series that looks into how mobile marketers and their clients are reacting to the economic slowdown. Will the next year be tough for mobile?
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Breaking news: T-Mobile drops double opt-in for SMS
November 18, 2008
T-Mobile USA Inc., the nation’s third-largest wireless carrier, has dropped its requirement for double opt-in for recurring Standard Rate commercial text messages sent to its subscribers.
