Marketing
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Mobile video ads should not be direct response
August 14, 2008
Mobile video advertising has lower reach than other platforms such as mobile Web and messaging, but the video experience is still powerful, reaching millions of people in the United States alone.
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CTIA partners with Harris Interactive on teenage mobile user study
August 13, 2008
The CTIA – The Wireless Association and market researcher Harris Interactive are collaborating on a detailed study of how teenagers will reshape the wireless market nationwide.
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Interactive technology affordability, accessibility changes mobile marketing landscape
August 11, 2008
To keep pace with the ever-evolving mobile marketing landscape, publishers and advertisers are relying on a suite of interactive mobile technologies to engage with their customers.
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Mobile Marketer's Classic Guide to Mobile Advertising
August 11, 2008
Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.
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Ad Infuse to serve ads on Swisscom portal
August 8, 2008
Ad Infuse will be powering the banner and SMS ads on Swiss mobile carrier Swisscom’s on-deck portal.
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1-800-FREE411 offers ad-supported SMS services
August 8, 2008
Jingle Networks Inc.’s ad-supported directory assistance service 1-800-FREE411 is now offering SMS services to consumers and advertisers.
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Wall Street Journal, Fox News talk mobile at ad:tech
August 7, 2008
CHICAGO – The Wall Street Journal, the world’s preeminent business news publication, isn’t looking to place mobile on a pedestal nor is it locked into one delivery format.
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Mobile gains shout-outs at ad:tech Chicago: Yahoo exec
August 7, 2008
CHICAGO – Day two of ad:tech Chicago saw more interactive and mobile marketers stop by the Mobile Marketing Pavilion. What did Yahoo and the others think of the enclosure and the show?
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Coca-Cola to run Bluetooth campaign at Beijing Olympics
August 7, 2008
Coca-Cola's sponsorship of the 2008 Summer Olympics in Beijing will be fronted by Pioco, the first Bluetooth interactive media marketing campaign of its kind.
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Motorola, Cisco Systems invest in mobile
August 7, 2008
Motorola and Cisco Systems have made significant investments in Amobee Media Systems, an advertising service for carriers.
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Interest in mobile marketing continues to grow strong
August 7, 2008
A study conducted by mobile marketing firm Ad Infuse found there is a significant and consistent increase in mobile advertising interest and planning as 2008 progresses.
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Marketers still don't know mobile: Sybase exec
August 7, 2008
LAS VEGAS - At Sybase TechWave 2008 at Mandalay Bay Hotel, an executive from mobile software provider Sybase 365 defined an effective mobile campaign.
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Ad:tech Chicago panel on agencies and mobile fills room
August 6, 2008
CHICAGO – There’s no mistaking that mobile marketing was extremely popular at the ad:tech Chicago conference if the attendance at an agency-focused session was any indication.
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Views from the Mobile Marketing Pavilion at ad:tech Chicago
August 6, 2008
CHICAGO – Seven mobile marketing-related companies are exhibiting within ad:tech Chicago’s first mobile marketing pavilion and two outside with other interactive firms. Their take on day one.
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Millenial Media, RipCode partner for video ad-serving platform
August 5, 2008
Mobile video service provider RipCode Inc., and mobile ad network Millennial Media Inc. partnered to provide advertisers and content publishers an integrated video ad-serving service.
