Marketing
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Mobile marketing is about conversion, says IAB panelist
July 22, 2008
NEW YORK – Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.
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Keep end-user experience in mind, Ogilvy exec at IAB Mobile
July 22, 2008
NEW YORK – The mobile marketing industry yesterday got a vote of confidence at the IAB Leadership Forum: Mobile event from one of the key interactive experts at WPP Group's Ogilvy advertising agency.
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Mobile consumer mindset key for advertising: IAB report
July 22, 2008
NEW YORK - Marketers who want to reach mobile consumers need to differentiate the technical and market factors of mobile advertising to identify the best opportunities for brand and campaign goals.
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Mobile Posse to launch mobile ad-supported sports content
July 18, 2008
Mobile content and advertising company Mobile Posse Inc. has partnered with sports information provider Stats LLC to bring ad-supported sports content to mobile.
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Mobile usage gap is closing: Experian
July 18, 2008
The mobile usage gap is closing nationwide, according to a study by Experian Consumer Research.
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Costs will determine mobile marketing adoption: DMA survey
July 17, 2008
Text messaging is the most often recalled mobile marketing technique, according to the Direct Marketing Association’s first quantitative report on the subject.
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Greystripe broadens advertisers' distribution
July 17, 2008
Mobile idle screen marketer Celltick partnered with Greystripe to distribute ad-supported games for mobile devices through Celltick's LiveScreen Media platform.
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Mobile Marketing Association releases Global Code of Conduct
July 16, 2008
The Mobile Marketing Association has released its first global code of conduct to help marketers with ethical guidelines on mobile marketing campaigns.
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Proteus re-brands as 2ergo Americas in parent expansion plans
July 15, 2008
Mobile marketing company Proteus has re-branded to become 2ergo Americas Inc. as part of its British parent company’s plans to expand its business globally.
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San Diego utility promotes energy conservation via mobile
July 14, 2008
San Diego Gas and Electric is conducting a mobile campaign to educate consumers on how they can save up to 20 percent on their energy bill.
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Widget maker Zumobi to raise profile with new PR agency
July 11, 2008
Mobile widget maker Zumobi has tapped Global Results Communications as its new public relations agency of record as part of a push to raise its market profile.
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AccuWeather outlines mobile strategy
July 10, 2008
AccuWeather.com is one of the top 10 mobile Web content sites, indicating that weather continues to be one of the most popular forms of content across online and mobile.
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U.S. leads in mobile Internet penetration: Study
July 10, 2008
Although the U. S. lags other markets in mobile, it is the leader in mobile Internet penetration, with 40 million subscribers, or 15.6 percent of users, accessing the Web from their handsets.
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Mobile Marketing Association revises consumer best practices guidelines
July 10, 2008
The Mobile Marketing Association has released the latest version of its U.S. consumer guidelines for mobile content exchanged between wireless carriers.
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Millennial Media, Action Engine partner on downloadable app ads
July 9, 2008
Mobile ad network Millennial Media Inc. has struck a deal with Action Engine to integrate mobile advertising into downloadable applications.
