Marketing
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Apisphere, BuzzHub partner on location-based mobile ad platform
July 9, 2008
Apisphere and advertising network BuzzHub partnered to deliver a location-based interactive delivery platform for mobile.
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Yahoo to sell mobile ad inventory for 3 UK
July 8, 2008
Online media company Yahoo has made a deal with 3 UK to exclusively sell banners and sponsored link inventory on the wireless carrier's content portal.
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Auto lube giant Valvoline runs mobile coupons effort
July 2, 2008
Quick-lube chain Valvoline Instant Oil Change is conducting a mobile coupon campaign offering consumers the opportunity to save during this economic slowdown.
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Direct marketing agency Wunderman to buy mobile shop
July 2, 2008
Direct marketing agency Wunderman is set to take a controlling interest in Kassius SA, a French interactive and mobile marketing agency.
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Clear Channel, CBS Radio promote HD Radio via mobile
July 2, 2008
Clear Channel Radio, CBS Radio and Citadel Broadcasting’s ABC Radio have launched a mobile campaign to drive the sales of HD Digital Radio products.
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Anheuser-Busch runs text campaign for free gas
July 1, 2008
Anheuser-Busch, maker of the Budweiser and Bud Light beers, is tapping into mobile via a text-to-win sweepstakes.
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Making the most of mobile data
June 30, 2008
By Ray Anderson
Measurement is critical to any business, making it important to ensure that the products you choose for measuring mobile deliver depth, breadth and accuracy of information needed.
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LG runs second annual National Texting Championship
June 27, 2008
Handset maker LG Electronics MobilComm USA’s second annual National Texting Championship sends fingers flying to win the title of America’s fastest texter.
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CBS, Coca-Cola have most reliable short codes: Study
June 26, 2008
A new study claims that the industry average for an SMS text message response from a common short code was approximately 9 seconds.
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Gas station alerts consumers of price hikes via SMS
June 26, 2008
In an exercise that can be replicated nationwide, a gas station in Minnesota's Twin Cities is using SMS text messages to alert customers of hikes in gas prices.
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Spanish Broadcasting System signs on with HipCricket
June 24, 2008
Mobile marketing software company HipCricket and the Spanish Broadcasting System Inc. have partnered to introduce Spanish radio stations to HipCricket's Hispanic Mobile Marketing Network.
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MSN Mobile runs new campaign for traffic
June 20, 2008
Microsoft Corp. is running a multichannel campaign to drive traffic to its MSN Mobile WAP site.
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Millennial Media adds TV Guide, Boston Herald to network
June 20, 2008
Millennial Media Inc., one of the largest mobile ad networks, said it had recorded more than 2.5 billion impressions last month.
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Mobile search: Not there yet
June 19, 2008
A new report from the industry's leading search marketing lobby claims that advertisers are eyeing mobile search, but don't want to pay for it.
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American Idol, MGM, Hard Rock tap MobileStorm
June 19, 2008
American Idol, Las Vegas' MGM Grand Hotel and The Hard Rock Hotel and Casino are all using MobileStorm 4.0 to conduct their digital marketing campaigns.
